Venture Capital The Initial Public Offering The Underwriters General Cash Offers The Private Placement

SInvestment Decision vs. Financing Decision OMarket Efficiency →Weak form efficiency →Semi -strong- form efficiency >Strong form efficiency OLessons of Market Efficiency Irwvin/McGraw-Hill

Market Portfolio-Portfolio of all assets in the economy. In practice a broad stock marke index, such as the S&P Composite, is used to represent the market. Beta- Sensitivity of a stock's return to the return on the market portfolio

书店是一古老的行业,在功能上与其他商品零售店无异,是图书出版业行销通路成员之一。但因书籍负有知识、文化传递使命。传统上较不被视为「商品」,书店也被 视为文化事业,商业气息较不浓厚。早期台湾的书店大多是出版社经营的门市部(比方说南部的南一书局、中部的中央书局及北部的东方书局),其主要展售出版社自己的 出版品,兼卖其他出版社的书,在管理方式上都是书店所有者自行经营管理。书店业的产业特微是书店家数非常多,且-一家书店的规模都不大,也因此无法获得规模经济利 益

以波特钻石理论观点探讨经济国际化冲击下台湾高等教育之竞争策略 我国在经济国际化的冲击下,未来高等教育面临开放自由竞争的教育市场挑战,本研究根据 教育市场导向模式、全面品质教育及波特的「钻石理论」的分析架构为理论依据,针对我国高等教 育如何创造竞争优势的策略作法,试图提出一具有普遍解释能力的理论架构

《国际经济评论》：台湾地区的农地政策及其对大陆农地政策改革的借鉴（张孟秋、庄谷中、陶然）

Topics Covered SHow Firms Organize Their Investment Process Some\What If Questions Sensitivity analysis Break Even Analysis SFlexibility in Capital Budgeting Decision Trees Options

Topics Covered Net Present value SOther Investment Criteria Project Interactions Capital Rationing

Topics Covered Stocks and the Stock Market Book Values. Liquidation Values and Market values Valuing Common Stocks Simplifying the Dividend Discount Model Growth Stocks and Income Stocks Irwvin McGraw-Hill

Topics Covered FUture values Present values MONIEY MUltiple cash Flows PErpetuities and Annuities INflation Time Value SEffective Annual Interest rate Irwin McGraw-Hill