了解产业市场购买行为发生过 程及影响因素，以便有针对性地制 定营销战略和策略

1、WOSAR分析 竞争者是谁(Who)？ 竞争者的目标是什么(Objects)？ 竞争者采取的策略是什么(Strategies)？

产品就是购买者通过采购/拥有或消费而得到物质上/心理上或社会上满足的任何东西

一、非人员促销的含义及内容 二、营销沟通过程 三、促销组合策略

一、Course nature and objective 二、 Teaching methods 三、 Test requirements and form 四、 Scoring system 五、Brief contents

1. FASB conceptual framework FASB was given two charges: To develop a conceptual framework ofaccounting theory. To establish standards (GAAP) for financialaccounting practices

1. Basic Earnings Per Share Net Income – Preferred Dividends Weighted Average Number of Common Shares Outstanding Intermediate Accounting 14 Earnings Per Share And Retained Earnings

1. Classifications of inventory Intermediate Accounting 7 Inventories Inventories are the assets of a company which are :

1. Accounting for cash Intermediate Accounting 6 Cash and Receivables Cash is the resources on hand to meet planned expenditures and emergency situations

基本点： 了解消费者购买行为发生过程及影响因素，以便有针对性地制定营销战略和策略