1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan
*P&G over view *Business model *How P&G understand Chinese market and consumers? *Behavior of Chinese consumer for beauty products *P&G in cosmetics market *SWOT analysis *Problem & next step