Unit 1 Marketing 1 Unit 2 E-commerce 14 Unit 3 Corporate Culture 19 Unit 4 Advertising 23 Unit 5 Globalization 28 Unit 6 Investment 34 Unit 7 Management 39 Unit 8 Insurance and Inflation 44 Unit 9 Currency and Banking 51 Unit 10 Securities 57 Unit 11 Business Laws 63 Unit 12 Multinational Companies 72 Unit 13 Logistics 81
Reading 1 Negotiation for Business Owners Reading 2 Pre-negotiation Homework (1) Reading 3 Pre-negotiation Homework (2) Reading 4 Negotiation Styles Reading 5 How to Negotiate: The Strategies Reading 6 The Negotiation Process Reading 7 Seven Major Pitfalls to Avoid When Negotiating Reading 8 Emotion and Nonverbal Communication in Negotiation Reading 9 The Behavior of Skilled Negotiators Reading 10 Stress-free Negotiations Reading 11 Cultural Differences in Business Negotiations Reading 12 Closing Your Business Negotiations
