福建对外经济贸易职业技术学院：《市场营销》理论试卷（7）

福建对外经济贸易职业技术学院：《市场营销》理论试卷（9）

１、为什么说营销不仅是企业的一系列经营活动过程，而且通过这一过程体现了企业的经营指导思想，即营销观念？ ２、推销与营销的根本区别是什么？体现在哪些方面？

1.1心理学概述 1.2营销心理学研究对象和研究内容 1.3市场营销与顾客满意 1.4学习营销心理学的意义

1 Company Overview 2 Chinese Market 3 5 force analysis 4 4P analysis 5 Suggestion

▪ Overview of Beverage industry and Non-alcohol business trend in the world and in China ▪ Coca Cola business model and brands and products ▪ The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal ▪ Consumer market analysis of Coca Cola ▪ SWOT and Competitor analysis in China ▪ How to face the challenges in China

Overview of Beverage industry and Nonalcohol business trend in the world Overview of Beverage industry and Non￾alcohol business trend in the China Introduction of Master Kong Competitors Master Kong’s Business model Brand and product What are the values Master Kong created for consumers? What makes Master Kong’s consumer happy and loyal Consumer market SWOT analysis Challenges in China Next Step in China

1. Overview •Company Overview •Main Business •Internet market in the world and China •Chinese internet users behavior 2. Business Model of Baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWOT Analysis 5. Major Problems of Baidu 6. Future of Baidu 7. Conclusion

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Iphone KS.He C.Dubois