复旦大学：《中国现代文学名著选讲——文史经典与文化传承》教学成果展示_巴金《家》讨论课

复旦大学：《中国现代文学名著选讲——文史经典与文化传承》教学成果展示_从鲁迅看“国民性反思与批判

第一部分：职业责任的理论架构 ◆ Ⅰ.责任 ◆ Ⅱ.职业责任 第二部分：职业责任的具体体现 （1）职业责任的使命引导 （2）职业责任的伦理体现 （3）职业责任的形象展示 （4）职业责任的技能要求

• Company overview and main business in the world • Walmart business model analysis • Walmart in China • How Walmart understand Chinese market & consumers? • Situation and competitors anaylsis (local and international) • Major problems facing Walmart • What’s the next step for Walmart?

Fast Fashion Market Company Background Business Model Marketing & Retailing strategy/4P Competitor analysis SWOT Analysis Future Strategy

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Shangri-La Hotel

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step

Mercedes Benz Strategic Summary Market Overview Marketing Plan Conclusions and Recommendations

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Marketing in Chiana Presentation（Tmall）

1. High End Food & Beverage Market Overview 2. Company & Brand Overview 3. Business Model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix & SWOT 8. Retailing System 9. Communication 10. Conclusion