Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe e-government to citizens (G2C), to businesses (G2B), and to others. 2. Describe various e-government initiatives. 3. Discuss online publishing, e-books, and blogging. 4. Describe e-learning and virtual universities. 5. Describe knowledge management and dissemination as

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define mobile commerce and understand its relationship to e-commerce. 2. Understand the mobile computing environment that supports m-commerce. 3. Describe the four major types of wireless telecommunications networks

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define the various types of e-auctions and list their characteristics. 2. Describe the processes involved in conducting forward and reverse e-auctions. 3. Describe the benefits and limitations of e-auctions. 4. Describe some unique e-auction models

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Understand the shifts that are occurring with regards to non-cash and online payments. 2. Discuss the players and processes involved in using credit cards online. 3. Discuss the different categories and potential uses of smart cards

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the role of support services in EC. 2. Define EC order fulfillment and describe the EC order fulfillment process. 3. Describe the major problems of EC order fulfillment. 4. Describe various solutions to EC order fulfillment problems

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the strategic planning process. 2. Describe the purpose and content of a business plan. 3. Understand how e-commerce impacts the strategic planning process. 4. Understand how EC applications are formulated, justified, and prioritized

在1998年秋季,马克·芬威克( Mark Fenwick)和所有孝子一样给母亲寄了一张生日贺 卡。但和往年不同的是,马克的贺卡是在母亲生日这天及时送到的。和往年更不一样的是, 他寄贺卡时根本没有离开其住所或办公桌。这年马克进到 Greeting-cards. ccom商店,买了一张 电子生日贺卡,然后用他的 Mondex智能卡付账。这个智能卡上嵌入了一个有电子现金的芯 片

证券经纪业过去多年都没有什么变化。顾客到证券经纪人的豪华办公室里讨论股票买卖 事宜，经纪人收取一定的佣金，通常每笔交易收几百美元，这些佣金用来支付账户管理费用 和高薪聘请的金融分析人员。从 7 0年代开始，诸如Charles Schwab和Quick & Reilly证券经纪 公司开始向愿意自己进行研究、不想去拜访经纪人的投资者提供经纪服务

通用电气（G E）是美国最大的也是最成功的公司之一。它在世界各地从事各种各样的经 营活动，包括电器、机电和电子产品、广播和各种金融与保险业务。 G E最古老的产品便是通 用照明设备，它在北美和世界其他地方的 28 家工厂中生产 3万多种电灯泡。生产电灯泡所用 的原料都是标准配件，如玻璃、铝、各种绝缘塑料和灯丝等

4.1 条码技术 4.2 条码技术的应用 4.3 物流标识技术的应用 4.4 电子数据交换(EDI)技术的应用 4.5 射频技术的应用 4.6 地理信息系统(GIS)技术的应用 4.7 全球卫星定位系统(GPS)技术的应用