Chapter 1 Why China Works？ Chap 2 A Changed Global Reality Chap 3 Time to rebalance Chapter4 The Incredible Shrinking Europe Chap 5 Japan Goes from Dynamic to Disheartened

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define the various types of e-auctions and list their characteristics. 2. Describe the processes involved in conducting forward and reverse e-auctions. 3. Describe the benefits and limitations of e-auctions. 4. Describe some unique e-auction models

Objectives When the learners finish learning this unit, they should be able to: acquire skills required in writing tasks

Objectives Focus Warming up 2.1 Saying what you do 2.2 Telephoning 2. Finding out information about people

Choose the missing words from the box. The first one is done for you as an example. memorandum courier pencil reference clear registered enclose zip code post code p.p. acknowledge printer stationery word-processed

Fill in the correct past simple form of the verb in(brackets) Five years ago production at Greville Motors(1) (rise)to 53,000 cars a year. Then the dollar(2) (fall). Prices in America(3) (go)up and sales (4)

Objectives Focus a Warming up 2.1 Saying what you do 2.2 Telephoning 23 Finding out information about people Assignment

Reading 1 Negotiation for Business Owners Reading 2 Pre-negotiation Homework (1) Reading 3 Pre-negotiation Homework (2) Reading 4 Negotiation Styles Reading 5 How to Negotiate: The Strategies Reading 6 The Negotiation Process Reading 7 Seven Major Pitfalls to Avoid When Negotiating Reading 8 Emotion and Nonverbal Communication in Negotiation Reading 9 The Behavior of Skilled Negotiators Reading 10 Stress-free Negotiations Reading 11 Cultural Differences in Business Negotiations Reading 12 Closing Your Business Negotiations

Unit 1 Marketing 1 Unit 2 E-commerce 14 Unit 3 Corporate Culture 19 Unit 4 Advertising 23 Unit 5 Globalization 28 Unit 6 Investment 34 Unit 7 Management 39 Unit 8 Insurance and Inflation 44 Unit 9 Currency and Banking 51 Unit 10 Securities 57 Unit 11 Business Laws 63 Unit 12 Multinational Companies 72 Unit 13 Logistics 81

目 录 1学科基础课必修课程 《国际经济学》 《国际金融 A》 《国际金融 B》 2学科基础课平台选修课程 《国际贸易社会调查》 《卫生经济学》 《外汇交易》 《国际投资学》 《国际税收》 《世界政治与经济》 《国际经济与贸易专业导论》 《高级经贸英语１》 《高级经贸英语２》 《高级经贸英语 2》 3专业课平台必修课 《国际贸易实务 A》 《国际服务贸易》 《商务英语函电》 《国际商务谈判》（双语） 《国贸毕业论文》 《国际贸易专业实习》 《国际贸易毕业实习》 《国贸认知实习》 《国贸学年论文》 4专业课平台选修课程 《报关实务》 《报检实务》 《国际贸易地理》 《跨文化管理》 《商务英语写译》 《《国际贸易社会调查》 《国际贸易制度》