《商务英语》课程教学资源：统一命题大纲

Objectives When the learners finish learning this unit, they should be able to explain leisure and entertainment possibilities to a visitor. know how to make offers know how to thank people

本章将围绕电子商务应用中的网络营销的基本知识, 通过讲解,理解网络营销的概念、特点、策略,网络营销的方法及网络商务信息的采集与处理

Objectives This unit deals with communication skills in business world, including skills of greeting, asking questions, and skills about how to build up good relationship

Objectives When finishing learning this unit, you should be able to: Deal with some kinds of problems encountered in business. Complain and apologize by letter, fax or e--mail

Objectives When the learners finish learning this unit, they should be able to: ask for and give information make and answer enquiries make and accept offers place, acknowledge and fill orders

本章将围绕电子商务应用中的网络营销的基本知识,通 过讲解,理解网络营销的概念、特点、策略,网络营销 的方法及网络商务信息的采集与处理

复旦大学《商务智能》课程参考资料：室内位置服务与商业智能

Be aware of what is selling and buying Be aware of the sales process Know how to negotiate on the phone Know how to negotiate an international deal

In this part, you'll Learn about the“4Ps”and“4Cs”of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing