《市场营销学》课程教学资源：教学大纲

§1 经济均衡问题及其应用 §2 投资组合问题 §3 市场营销问题

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_zara

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_volkswagen presentation w animations

Fast Fashion Market Company Background Business Model Marketing & Retailing strategy/4P Competitor analysis SWOT Analysis Future Strategy

◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Shangri-La Hotel

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Rolex

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step

第一节 促销与促销组合 第二节 人员推销策略 第三节 广告策略 第四节 销售促进策略