Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side marketplace, including auctions. 4. Describe the sell-side intermediary models. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC

《世界海洋文学》 《涉海法律英语》 《英语网络资源学习》 《英语博客写作》 《跨文化交际技巧》 《美国华人文学》 《英美报刊选读》 《英语翻译理论与实践》 《中级英语口译》 《中级口译》 《英语演讲与表达》 《电影英语阅读与欣赏》 《积极英语阅读技巧》 《中日二千年史话》 《大学基础日语》 《大学基础韩语》 《大学基础法语》 《英释中国文化》 《英语 I》 《英语 II》 《科技英语电影》 《大学基础英语 1》 《大学基础英语 2》 《学术英语阅读与写作》 《英语视听说》 《英汉笔译 I》 《英汉笔译 II》 《英汉口译 I》 《英汉口译 II》 《英国社会与文化》 《美国社会与文化》 《商务英语》 《新闻英语视听说》 《托福强化训练》 《文学与人生》 《英语》 《雅思强化训练》 《法语》 《美国社会文化》 《大学日语》 《大学韩语》 《大学法语》 《高级英语口语》 《高级英语视听说》 《英汉笔译技巧》 《英汉口译技巧》 《法律英语》 《海洋英语阅读》 《商务英语写作》 《国际商务英语》 《高级学术英语阅读与写作》

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the need for justifying EC investments, how it is done, and how metrics are used to determine justification. 2. Understand the difficulties in measuring and justifying EC investments. 3. Recognize the difficulties in establishing intangible metrics and describe how to overcome them

1 What Is Economics 2 Needs and Wants 3 Supply and Demand 4 Consumer Market In China 　 5 What Is International Business? 6 Brief History of Business 7 Business Environment 8 What is Production 9 Factors of Production 10 Product Life Cycle 11 PRODUCT ADAPTATION AND PRESENTATION 12 PRODUCT PACKAGING AND LABELING 　 13 INTERNATIONAL MARKET RESEARCH 14 MARKET SELECTION 15 FREE TRADE 16 TARIFF BARRIER 17 Non-Tariff Barrier 18 Trade Fairs 　 19 The World Trade Organization 　 20 What is Exporting 21 Export Procedure 22 Export Product 　 23 Export Marketing 24 Export Marking 25 Export Communications 26 Export Documentation 27 Export Contract 28 Export Pricing 29 Money 30 The Story of Banking 　 31 Documentary Collection 32 Documentary Credit 33 The Story of Transport 34 Ocean Freight 35 Air Transport 36 The Story of Insurance

一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题 0.5 分，共 10 分) 1 不可避免的 adj. i______ 2 可获利的；赚钱的 adj. p______

Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the role of support services in EC. 2. Define EC order fulfillment and describe the EC order fulfillment process. 3. Describe the major problems of EC order fulfillment. 4. Describe various solutions to EC order fulfillment problems

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe e-government to citizens (G2C), to businesses (G2B), and to others. 2. Describe various e-government initiatives. 3. Discuss online publishing, e-books, and blogging. 4. Describe e-learning and virtual universities. 5. Describe knowledge management and dissemination as

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define exchanges and describe their major types. 2. Describe the various ownership and revenue models of exchanges. 3. Describe B2B portals. 4. Describe third-party exchanges. 5. Distinguish between purchasing (procurement) and selling consortia