第一节 Theory of Cardinal Utility 基数效用理论 第二节 Theory of Ordinal Utility: Analysis of Indifference Curve 序数效用论——无差异曲线分析

专题一：消费者认定难题的破解 专题二：Consumer Rights in Chinese Law 专题三：消费者权利的性质研究 专题四：经营者的价格义务 专题五：消费者义务 专题六：惩罚性赔偿 专题七：消费者争议的解决路径

＊P&G over view ＊Business model ＊How P&G understand Chinese market and consumers? ＊Behavior of Chinese consumer for beauty products ＊P&G in cosmetics market ＊SWOT analysis ＊Problem & next step

➢ Market overview ➢ Chinese beauty market consumer behavior ➢ Company overview & Main business ➢ L'Oréal’s business model in china ➢ L'Oré al in China ➢ Situation & competitors in China (local & intl’) ➢ Challenges & problems ➢ Recommendation

《货币银行学 Economics of Money and Banking》课程教学资源（经典文献）Subprime Consumer Credit Demand_Evidence from a Lender’s Pricing Experiment

《电子商务 E-business》阅读文献：Examining the Impact of Search Engine Ranking and Personalization on Consumer Behavior-combining Beyessian modeling with randomized field experiments

《电子商务 E-business》阅读文献：A Next Generation Recommender System Based on Observed Consumer Behavior and Interactive Evolutionary Algorithms

复旦大学：《营销管理》课程讲义_Ch. 05 Consumer and buyer behavior（I）

A consumption externality is a situation where a consumer cares directly about another agent’s consumption or production of a particular good. An externality can be positive or negative: 1. Negative: Loud mobile phone use in public places. 2. Positive: Pipe smoking in enclosed public places

1999年,在网站上销售个人电脑的戴尔公司(Dell)和美凯龙电子公司( Micron)同意 解决美国联邦贸易委员会(FTC)对它们误导顾客的广告的指控。这两家公司在网站上登出 计算机租赁广告,广告仅说明了计算机的每月分期付款额,没有详细讲清租赁的全部细节, 违反了1976年的消费者租赁法案( Consumer Leasing Act)该法案是联邦储备委员会制定并 定期修改的一项联邦立法,也称为M法规原是要求银行和其他出租人全面阐明租赁条款