《思想道德修养与法律基础》 1 《马克思主义基本原理概论》 12 《中国近现代史纲要》 24 《毛泽东思想和中国特色社会主义理论体系概论》.38 《形势与政策》 55 《大学英语（一）》 66 《大学英语口语（一）》 74 《大学英语（二）》 80 《大学英语口语（二）》 88 《大学英语（三）》 94 《大学英语口语（三）》 102 《大学英语（四）》 109 《大学英语口语（四）》 118 《计算机基础（文）》 124 《计算机基础（VFP 程序设计）》132 《大学体育（太极拳普修）》142 《心理健康教育》 148 《创新创业教育概论课》 155 《大学生职业生涯规划》 162 《大学生就业指导》 172 《市场营销专业导论》 182 《市场营销专业认知实习》185 《经济数学》 188 《经济学原理》 194 《管理学原理》 200 《经济法》 212 《金融学》 220 《统计学原理》 226 《市场调查》 232 《信息检索》 238 《会计学原理》 244 《财务管理》 258 《组织行为学》 266 《战略管理》 274 《公司治理》 280 《运营管理》 287 《人力资源管理》 292 《市场营销学》 300 《消费者行为学》 312 《渠道管理》 330 《品牌管理》 337 《营销策划》 344 《商务礼仪与谈判》 351 《促销技巧》实训 358 《客户关系管理》实训（验）365 《电子商务》 371 《网络营销》 359 《网店经营与管理》实训 393 《物流与配送》 399 《市场营销模拟实验》教学大纲. 412 《市场营销案例分析》实训（验）417 《企业管理决策实训》实验教学大纲. 423 《商品拍摄与网店美化》 432 《VBSE 跨专业综合实训》教学大纲.442 《专业创新创业教育课》实验教学大纲. 453 《创业营销》 461 《商业模式创新》 469 《大数据与精准营销》教学大纲. 473 《互联网金融》 477 《广告策划》 483 《管理信息系统》 488 《财政学》 492 《新媒体与内容营销》实验教学大纲. 501 《区域特色产品营销》实训509

Part I Lead-in (Task 1-5) Part II In-Class Reading (Text Structure; Word Study; Sentence Study) Part III After-Class Reading (Passage One; Passage Two)

1. Listen and talk about the problem of drug abuse 2. Read about the disastrous effects of Ecstasy 3. Write about the risks of taking drugs or other harmful substance 4. Practice reading skills: text cohesive devices 5. Practice translating skills: translation of “it” 6. Learn and practice paragraph development by cause and effect 7. Learn to write a public warning message

1. Listen and talk about travel 2. Read about what can be learnt from traveling 3. Write an introduction to your home town 4. Practice reading skills: pragmatic meaning 5. Practice translating skills: synthesis 6. Learn and practice paragraph development by comparison and contrast 7. Learn to write a trip itinerary

1) To listen to and then talk about business successes 2) To read about brand names 3) To write about a brand-name product 4) To practice reading skills: conceptual meaning 5) To learn and practice paragraph development by process 6) To practice Translating skills: Omission 7) To Learn to write advertisements 8) To visit Culture Salon about brand-name products

1) provide some clues to what makes a Nobel Prize Winner. 2) give guidance to learners to listen and talk about famous person. 3) provide students with new words and expressions 4) learn how to analyze word formation 5) ask learners to write in a chronological sequence

1. First listen to and then talk about cloning issues 2. Read about the ethical issue of cloning 3. Write about why cloning should or should not be banned 4. Practice reading skills: propositional meaning 5. Practice translating skills: conversion 6. Learn and practice paragraph development by space 7. Learn to write a call for papers 8. Visit Culture Salon about the history and method of cloning

1. first listen to and then talk about environmental problems 2. read about an interview of a group of exports on environmental problems 3. write about what we should do to protect our Earth 4. practice reading skills: word attack strategies 5. practice translating skills: extension 6. learn and practice sentence functions 7. learn how to write a letter of invitation to an symposium, forum or conference 8. visit Culture Salon about our environment

1. First listen to and then talk about lifelong education 2. Read about why and how people pursue continuing education 3. Write about various ways of learning 4. Practice reading skills: contextual meaning 5. Practice translating skills: splitting 6. Learn and practice paragraph development by example 7. Learn to write an online program introduction 8. Visit Culture Salon about the concepts and practice of lifelong education

Part L Reading comprehension (40% Directions: There are some tasks for you to fulfill. You should read the materials carefully and do the tasks as you are instructed Task 1 (10%) Directions: After reading the following passage, you will find 5 questions or unfinished statements. For each question or statement there are 4 choices marked a)