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A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user
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Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals
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《市场营销学》课程教学资源:第十章 分销战略 第四节 物流策略
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《市场营销 Marketing Management》(双语)MARKETING MANAGEMENT EXERCISES(Third Edition)
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Marketing Management: Brief edition 1.2 The Philosophy Marketing and the Marketing Concept The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting
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CONTENTS 1. Marketing Marketing Concept 1.1 Definitions of Marketing 1.2 The Philosophy Marketing and the Marketing Concept. 2
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Part 1 understanding marketing management Part 2 analyzing marketing opportunities Part 3 developing marketing strategies Part 4 making marketing decisions Part 5 managing and delivering marketing programs
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单纯的推销部门 1、总经理 2、销售主管 3、推销员 4、其他职能部门
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第七讲产品与品牌管理 一、产品概念 二、产品组合 三、产品生命周期 四、品牌管理
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消费者购买决策过程 一、购买决策及类型 二、购买决策过程的5个阶段 三、购买决策过程各阶段的差异
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