The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: –Physical Products –Services –Persons –Places

石河子大学：《市场营销学》课程电子教案（讲义）第十章 渠道策略

石河子大学：《市场营销学》课程电子教案（讲义）第十一章 促销策略

石河子大学：《市场营销学》课程电子教案（讲义）第九章 价格策略

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

石河子大学：《市场营销学》课程电子教案（讲义）第八章 产品策略

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals

《市场营销 Marketing Management》（双语）MARKETING MANAGEMENT EXERCISES（Third Edition）