In this part, you’ll Learn about the “4Ps” and “4Cs” of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing

Objectives Focus Warming up 8.1 What seems to be the problem? 8.2 We all make mistakes –sometimes! 8.3 Complaining and apologizing 8.4 Friday afternoon: Delivery problems 8.5 Only the best is good enough 8.6 Monday morning：After-sales problems Sum-up Assignment

Objectives Focus Warming up 6.1 Exchanging information 6.2 Making enquiries 6.3 Answering enquiries 6.4 Placing and filling orders Sum-up Assignment

Objectives Focus Warming up 4.1 Summarizing a conversation 4.2 Using notes to write a report 4.3 Planning and editing a report Sum-up Assignment

Objectives Focus Warming up 2.1 Communicating in writing 2.2 Names and addresses 2.3 Layout and style 2.4 Thinking about your reader 2.5 Sending messages Sum-up Assignment

《哲学》电子书大全（PDF电子书）商务新知译丛《人性七论》【英】莱斯利.史蒂文森

徐州工程学院：《电子商务概论》课程教学资源（PPT课件讲稿）chp3 电子商业与贸易

• 网络银行的功能与特征 • 网络银行的产生与发展 • 网络银行的风险控制与经营管理 • 网上电子支付系统

7.1 物流的产生与分类 7.2 物流的功能与特点 7.3 物流模式 7.4 物流管理 7.5 供应链管理基础

8.1 政府行政管理与电子政务 8.2 电子政务的内容 8.3 电子政务系统基本构架 8.4 国内外电子政务的发展