Collaborate Document Management Plan and design up front Create a short model section for information content and order Create a layout template Create a document control system for revisions Accept individual responsibility and deadlines
The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers
Lecture 2: Buyer Behaviour in Consumer and Organisational Markets Lecture Objectives Buyer Behaviour Consumer Decision Making Process Characteristics of Organisational Buying
What is marketing? To attract and retain customers at a profit (Drucker, 1999) To establish, develop and commercialise long-term customer relationships so that the objectives of the parties involved are met (Gronroos, 1989)
Statistical Thinking and Management Descriptive versus Inferential Statistics Types of Data and their Sources Types of Sampling Methods Types of Survey Errors
Chapter objective This chapter discusses the impact that unanticipatedchanges in exchange rates may have on theconsolidated financial statements of the multinationalcompany