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Lecture 5: Marketing Research Lecture Objectives Research- Why? Processes Involved Analysis Reporting

Lecture 2: Buyer Behaviour in Consumer and Organisational Markets Lecture Objectives Buyer Behaviour Consumer Decision Making Process Characteristics of Organisational Buying

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Statistical Thinking and Management Descriptive versus Inferential Statistics Types of Data and their Sources Types of Sampling Methods Types of Survey Errors

Chapter objective This chapter discusses the impact that unanticipatedchanges in exchange rates may have on theconsolidated financial statements of the multinationalcompany

Chapter Objectives: This chapter provides a way to measure economic exposure, discusses its determinants, and presents methods for managing and hedging economic exposure