1. Jiangguo Hotel Jiangguo Hotel---the first China-Hongkong cooperative hotel; Hongkong fund entered in 1979. Penisula Groups took charge of Jiangguo in1982

Hotel Marketing 1. Internal selling &external selling 2. Hotel Marketing strategies

01 四季探索 Basic Information 02 浦东四季软实力分析 Four Seasons Hotel Shanghai at Pudong 03 四季价值思考 The Value of Four Seasons

Subject: Preface Time of teaching: 2 periods ims of teaching: Make students understand what \maritime hotel\is, the development status of the international cruise industry and the employment situation of maritime Focal points: a. The development status of the international cruise industry; b The employment situation of maritime hotel student

IIts lmportance The f&B can account for 2/5 or more of a hotel's profit The f&b is such an indisputable part of a lotel that in China a hotel is called grand restaurant

Objectives When the learners finish learning this unit, they should be able to find out the information about hotel. greet visitor describe business events

９.1 饭店物质管理 ９.2 饭店设备管理 ９.3 饭店安全与卫生管理

1.1 饭店和饭店管理概述 1.2 饭店的历史沿革 1.3 现代饭店的发展趋势 1.4 饭店集团

一、 熟悉饭店经营战略的内容及制定过程。 二、掌握饭店经营战略的模式及运用方法。 三、 熟悉饭店营销的特点与对策。 四、 掌握饭店营销组合策略。 五、了解饭店经营理念的发展过程

一、了解现代服务质量及全面质量管理的涵义和内容。 二、了解饭店服务规程。 三、 熟悉现代饭店服务质量的管理原则和程序。 四、掌握现代饭店质量管理的方法。 五、了解饭店服务质量评价体系