13.1 Who should we short-list? Listening¬e- -taking A. Before you listen to the recording, look at this advertisement and decide what kind of person the advertiser is looking for. Highlight the important points in the ad. Assistant Marketing Manager We are a well-known international

modern life becoming faster and faster both parent and child are too busy to spare enough time to exchange ideas, even if Today more and more advertisement are seen on the Tv screen It's difficult to they find it necessary to communicate

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC

Unit 12 Fairs and sales 12.1 Finding out about a trade fair (1)Listening and speaking Look at the advertisement for trade fairs. International Trade Fairs Travel and tourism fair

Unit 10 The Credibility Principle? I Objective Understanding what \credibility\ is in all kinds of social life Understanding why credibility principle should be followed and cherished Reading skill: Reading advertisement Ⅱ Time Arrangement