Chapter 11Coordinated Product and Supply ChainDesign王长琼物流工程学院武汉理工大学
Chapter 11 Coordinated Product and Supply Chain Design 王长琼 物流工程学院 武汉理工大学
ObjectivesDesignforlogistics(DFL)-design forpackaging andtransportation-standardization andmodularization-delaying differentiation (postponement strategy)NewtrendsinSCM-Masscustomization andSCM11-2
11-2 Objectives Design for logistics (DFL) -design for packaging and transportation -standardization and modularization -delaying differentiation (postponement strategy) New trends in SCM -Mass customization and SCM
Case:HPDeskJetPrinterSupplyChain??LeadtimeUSICMfgSupplierDCEuropePCATFATSupplielDCPrintFarEastSupplierSupplierDCMechanismFig.11-1theVancouversupplychain11-3
11-3 Case: HP DeskJet Printer Supply Chain Fig. 11-1 the Vancouver supply chain US
打印机制芯片元件集成电路动力装置FinishedDeskJet制成品打印电路板电路板元件products温哥华A, AA,用户手册AB, AQ电缆、键区、发动机、塑料打印头驱动板元件AU, AYAK6个月原材料最终产品Fig.11-2 BOM inthe VancouversupplychainIssues:-sevenversions of finishedproduct;-long shipment timeto DCs in Europe & Asia;-DCs had to maintainhigh levels of safety stock-shortages&inventory pilingup inEuropean11-4
11-4 Case: HP DeskJet Printer Supply Chain Fig. 11-2 BOM in the Vancouver supply chain Issues: -seven versions of finished product ; -long shipment time to DCs in Europe & Asia; -DCs had to maintain high levels of safety stock -shortages & inventory piling up in European Finished products A, AA, AB, AQ AU, AY AK
11.1Review:KeyCharacteristics of Supply ChainDemand uncertainty and variability,the bullwhipeffectEconomies of scale in production and transportationLingLead time,in particular due to globalizationTechnology clock-speedOutsourcing?Make?ProductSupply chainstructurestructureProduct&processdesign11-5
11-5 11.1 Review: Key Characteristics of Supply Chain Demand uncertainty and variability, the bullwhip effect Economies of scale in production and transportation Ling Lead time, in particular due to globalization Technology clock-speed Outsourcing? Make? Supply chain structure Product structure Product & process design
11.2 Design for Logistics (DFL)Productand process design thathelptocontrollogistics costs and increase service levels·Economicpackaging and transportationConcurrentandparallel processingStandardization &postponementDesignforproduct lifecycleDFM-ManufacturingDFX~designforXDFA-AssemblyDFD-disassembly(dismantlement)DFR-Return,Recovery,Reclaim11-6
11-6 11.2 Design for Logistics (DFL) Product and process design that help to control logistics costs and increase service levels Economic packaging and transportation Concurrent and parallel processing Standardization & postponement Design for product life cycle DFX~ design for X DFM- Manufacturing DFA – Assembly DFD –disassembly (dismantlement) DFR – Return, Recovery, Reclaim
1)EconomicTransportationandStorageGoals:Design products so that they canbeefficientlypackedand storedRules:Designpackagingsothatproductscanbeconsolidated at cross dockingpointsDesign productstoefficiently utilizeretail spacePostponementpolicy-delayingassemblydelaying final packaging11-7
11-7 1) Economic Transportation and Storage Goals: Design products so that they can be efficiently packed and stored Rules: Design packaging so that products can be consolidated at cross docking points Design products to efficiently utilize retail space Postponement policy ——delaying assembly —— delaying final packaging
ExamplesIkeaWorld'slargest furniture retailer131storesin21countriesLargestores,centralized manufacturingcompactly andefficientlypackedproductsRedesignitsproduct inkits(plates)CustomersassemblyathomeIAIAKER11-8
11-8 Examples Ikea World’s largest furniture retailer 131 stores in 21 countries Large stores, centralized manufacturing, compactly and efficiently packed products Redesign its product in kits(plates) Customers assembly at home
Final PackagingDelayuntilaslateaspossibleRepackaging at the cross-docking point iscommonformanyproductsEx.goods inbulk, suchas flour,sugar,rice, grains, bean..11-9
11-9 Final Packaging Delay until as late as possible Repackaging at the cross-docking point is common for many products Ex. goods in bulk, such as flour, sugar, rice, grains, bean
2)Concurrent/ParallelProcessingminimizingleadtimesAchieved by redesigningproductssothatseveral manufacturing steps can takeplaceinparallelModularity/Decoupling is key toimplementationEnables differentinventorylevelsfordifferentparts11-10
11-10 2) Concurrent/Parallel Processing minimizing lead times Achieved by redesigning products so that several manufacturing steps can take place in parallel Modularity/Decoupling is key to implementation Enables different inventory levels for different parts