lecture8Strategic Alliances and VMl(Chapter8)王长琼武汉理工大学
lecture 8 Strategic Alliances and VMI (Chapter 8) 王长琼 武汉理工大学 1
8.1 IntroductionIncreasingcomplexityinbusinessenvironmentsResourcesarebecomingincreasinglyscarceManyfunctionsneedtobeoutsourcedFirms need to ensure that functionsareperformedbytheotherfirms
8.1 Introduction Increasing complexity in business environments Resources are becoming increasingly scarce 2 Many functions need to be outsourced Firms need to ensure that functions are performed by the other firms
FourBasicWaystoEnsureTasksAreCompletedInternalactivities* Activities that are core strengths may be the best way toperform the activityAcquisitions* Gives the acquiring firm full control over the way theparticular business function is performed* Can be difficult and expensive. (Culture/Competitors)*Arm's-lengthtransactions* Most business transactions are of this type.* Short-term arrangement that fulfills a particular businessneed but doesn't lead to long-term strategic advantages.Strategicalliances*Multifaceted,goal-oriented,long-term partnerships*Risksarepooledandrewardsareshared.* Typically lead to long-term strategic benefits for partners.3
Four Basic Ways to Ensure Tasks Are Completed Internal activities Activities that are core strengths may be the best way to perform the activity. Acquisitions Gives the acquiring firm full control over the way the particular business function is performed Can be difficult and expensive. (Culture/Competitors) Arm’s-length transactions Most business transactions are of this type. Short-term arrangement that fulfills a particular business need but doesn’t lead to long-term strategic advantages. Strategic alliances Multifaceted, goal-oriented, long-term partnerships Risks are pooled and rewards are shared. Typically lead to long-term strategic benefits for partners. 3
Three Typesof Strategic AlliancesThird Party Logistics (3PL)Retailer-SupplierPartnerships(RSP)Distributor Integration (Dl)
Three Types of Strategic Alliances Third Party Logistics (3PL) Retailer–Supplier Partnerships (RSP) Distributor Integration (DI) 4
8.3 Third Party Logistics (3PL)* Use of 3PL providers to take over acompany's logistics functions* Almost a $85billion industry by 2004* 8% of all logistics costs attributed to 3PL
8.3 Third Party Logistics (3PL) Use of 3PL providers to take over a company’s logistics functions Almost a $85billion industry by 2004 8% of all logistics costs attributed to 3PL 5
8.3.1 Whats 3PL?* Strategic partnership* Long term commitment* Multi-function arrangement* Process integration* Large range of 3PL companies* Non-asset owning 3PL companies called 4PL* Provide services but not trucks, warehouses* Prevalent usage with larger companies
8.3.1 What Is 3PL? Strategic partnership Long term commitment Multi-function arrangement Process integration Large range of 3PL companies Non-asset owning 3PL companies called 4PL Provide services but not trucks, warehouses Prevalent usage with larger companies 6
3PL manages inbound logistics for a car-makerMilkrun物流中心主机企业零部件企业Splitting,repackaging,mixedRoute planningloadingandshipment,anddeliveryLoadingplanningtoproductionlineaccordingtoproductionplanningI.S
7 3PL manages inbound logistics for a car-maker Route planning Loading planning Splitting, repackaging, mixed loading and shipment, and delivery to production line according to production planning I.S
3PL Advantagess&Disadvantages(learnbyyourself)
3PL Advantages &Disadvantages (learn by yourself) 8
8.4Retailer-SupplierRelationships对立关系合作关系CollaborativeArm'slengthrelationshipsRelationships传统销售商鉴定合格伙伴型战略联盟供应商的供应商的供应商较低较高价值增值（ValueAdded）TypesofRSPQuickResponseStrategy.Continuous Replenishment Strategy大大大.VendorManaged Inventory (VMl)
8.4 Retailer-Supplier Relationships 9 Types of RSP • Quick Response Strategy • Continuous Replenishment Strategy • Vendor Managed Inventory (VMI)***
Vendor Managed Inventory (VMl)StockSalesSHOP大DeliveryGoodsVENDOR0010ODeliverydataanalysisNotice10
Vendor Managed Inventory (VMI) 10