《电子商务 E-business》阅读文献_Adapt and thrive—the journey to e-business on demand.pdf_大学文库

Adapt and thrive-the journey to e-business on demand Page 2 Executive summary Contents All technology companies have a vision about the ways their products and 2 Executive summary services will forever alter the business landscape-and perhaps even society 3 Making the leap to e-business itself. The meteoric rise and fall of the dot-coms clearly demonstrated that on demand many of these companies really didn't understand the strategy, insight 4 Meet the challenge with al pertise required to make such sweeping transformation demand operating environ 5 Open standards equal But seven years ago, IBM began a dial ith the world. We said that business value the Internet would change not just computing, but all of business. Educati 6 Integration taps into your most Healthcare. Government services. Every institution, process and interaction We called this new era e-business Automation allows you to focus ol Much has happened in the past seven years. But it's all been a prelude Today, businesses and institutions must respond to the changing need of customers and constituents in realtime. And to fluctuations in demand 8 Virtualization improves supply, pricing, labor, interest rates and capital markets. This is the era of organizational responsiveness e-business on demand,a time when the stakes are higher than ever 10 Conclusion The competition stiff And the opportunities enormous 11 For more information Today, there's a universal movement in business Leaders want to streamline their I'Tinfrastructures to save money and to increase organizational produc- tivity And they want to find ways to fund growth. These leaders realize that by taking out costs associated with expensive ITinfrastructures and the management, that money can be reinvested in their businesses As a CEO, you want to increase productivity and business value through innotation, improued processes and new capabilities As a C1O, you want to deliver on management's expectations effectively to increase As a COO, you want to increase efficiencies by taking advantage of leading-edy This executive brief discusses what an on demand operating environment i How it works. What it means for your business And how IBM can help you make the on demand operating environment work for you. With the right on demand operating environment-and with your IT operations aligned with your business strategy -your business is better able to deal with the opportunities and the disruptions that can influence your future growth

Page 2 Adapt and thrive—the journey to e-business on demand. Page 3 Adapt and thrive—the journey to e-business on demand. Executive summary All technology companies have a vision about the ways their products and services will forever alter the business landscape—and perhaps even society itself. The meteoric rise and fall of the dot-coms clearly demonstrated that many of these companies really didn’t understand the strategy, insight or expertise required to make such sweeping transformations. But seven years ago, IBM began a dialogue with the world. We said that the Internet would change not just computing, but all of business. Education. Healthcare. Government services. Every institution, process and interaction. We called this new era e-business. Much has happened in the past seven years. But it’s all been a prelude. Today, businesses and institutions must respond to the changing needs of customers and constituents in realtime. And to fluctuations in demand, supply, pricing, labor, interest rates and capital markets. This is the era of e-business on demand™. A time when the stakes are higher than ever. The competition stiff. And the opportunities enormous. Today, there’s a universal movement in business. Leaders want to streamline their IT infrastructures to save money and to increase organizational productivity. And they want to find ways to fund growth. These leaders realize that by taking out costs associated with expensive IT infrastructures and their management, that money can be reinvested in their businesses. • As a CEO, you want to increase productivity and business value through innovation, improved processes and new capabilities. • As a CIO, you want to deliver on management’s expectations effectively to increase your systems’ value—and reduce expenses. • As a COO, you want to increase efficiencies by taking advantage of leading-edge process-integration and technology advancements. This executive brief discusses what an on demand operating environment is. How it works. What it means for your business. And how IBM can help you make the on demand operating environment work for you. With the right on demand operating environment—and with your IT operations aligned with your business strategy—your business is better able to deal with the opportunities and the disruptions that can influence your future growth. Contents 2 Executive summary 3 Making the leap to e-business on demand 4 Meet the challenge with an on demand operating environment 5 Open standards equal business value 6 Integration taps into your most important assets—people, processes, information 7 Automation allows you to focus on your business strategy—not the systems that support it 8 Virtualization improves organizational responsiveness Conclusion For more information 10 11

Adapt and thrive-the journey to e-business on demand Page 3 Making the leap to e-business on demand Think back to the days when business was predictable. You ki expect spikes in demand. And when things were going to be slow. Today you can't predict market fluctuations. Count on forecasts Or imagine just how impatient customers can become. But what you can do is learn to adapt to what- ever the world throws at you. That means your organization must be responsive. Agile. Efficient. Able to operate your business around the clock, at the speed the market requires Not merely to survive, but to thrive, in an ever-changing e-business on demand is a fundamental shift in the way you do business. Allocate resources Structure processes and costs And interact with partners, customers and employees to make your value chain more fluid and interwoven An on demand e-business is defined by flexibility. Unparalleled connectivity The ability to adapt to changes in the marketplace quickly. Without a huge investment in time, money and resources. In the on demand era, you can tramline operations. Lower costs. Improve the quality of service you deliver to customers, partners and employees. And gain competitive advantage while driving revenue. e-business on demand enables you to see and manage your company as an integrated whole-even if important parts of it are outsourced to others More than operational efficiency, e-business on demand is about building a dynamic infrastructure that allows you to create new business processes and leverage existing ones cost-effectively And lets you integrate these processes across your entire organization and with those of key partners, suppliers and customers. The on demand business model can help you gain competitive advantage. Increase organizational productivity And reduce your IT administration costs But how do you optimize your business processes-and maximize your operating environment-to capitalize on any marketing opportunities? And to help differentiate your business from your competition? With an on demand operating environment-the ideal IT'infrastructure that enables you to experience the full benefits of an on demand e-business And positions you to bridge the gap between your ITinfrastructure and your business transformation objectives

Page 2 Adapt and thrive—the journey to e-business on demand. Page 3 Adapt and thrive—the journey to e-business on demand. Making the leap to e-business on demand Think back to the days when business was predictable. You knew when to expect spikes in demand. And when things were going to be slow. Today, you can’t predict market fluctuations. Count on forecasts. Or imagine just how impatient customers can become. But what you can do is learn to adapt to whatever the world throws at you. That means your organization must be responsive. Agile. Efficient. Able to operate your business around the clock, at the speed the market requires. Not merely to survive, but to thrive, in an ever-changing marketplace. Regardless of the economic climate. e-business on demand is a fundamental shift in the way you do business. Allocate resources. Structure processes and costs. And interact with partners, customers and employees to make your value chain more fluid and interwoven. An on demand e-business is defined by flexibility. Unparalleled connectivity. The ability to adapt to changes in the marketplace quickly. Without a huge investment in time, money and resources. In the on demand era, you can streamline operations. Lower costs. Improve the quality of service you deliver to customers, partners and employees. And gain competitive advantage— while driving revenue. e-business on demand enables you to see and manage your company as an integrated whole—even if important parts of it are outsourced to others. More than operational efficiency, e-business on demand is about building a dynamic infrastructure that allows you to create new business processes and leverage existing ones cost-effectively. And lets you integrate these processes across your entire organization and with those of key partners, suppliers and customers. The on demand business model can help you gain competitive advantage. Increase organizational productivity. And reduce your IT administration costs. But how do you optimize your business processes—and maximize your operating environment—to capitalize on any marketing opportunities? And to help differentiate your business from your competition? With an on demand operating environment—the ideal IT infrastructure that enables you to experience the full benefits of an on demand e-business. And positions you to bridge the gap between your IT infrastructure and your business transformation objectives

Page 4 Adapt and thrive—the journey to e-business on demand. Page 5 Adapt and thrive—the journey to e-business on demand. Meet the challenge with an on demand operating environment The past 40 years of IT evolution has left most companies with a disparate, widely distributed, increasingly complex, enterprise-computing infrastructure. One that’s made up of different kinds of systems—located in and managed through different departments and geographic locations. The bottom line? Your customers don’t know about the complexities of your infrastructure. And they don’t really care. They want answers to their questions, regardless of where the information resides. And they want results, regardless of who has to get involved. That’s why gaining competitive advantage in today’s marketplace requires an on demand operating environment. To reap the benefits of e-business on demand, you need an IT infrastructure that lets you: • Respond on the fly in an ever-evolving marketplace. And reap the rewards of these actions quickly. • Focus on core competencies rather than on the technology behind them. • Adapt readily to unpredictable demands and external threats. • Benefit from variable cost structures. Think of an on demand operating environment as a unified infrastructure that is: • Integrated to connect people, processes and information across your extended enterprise • Automated to reduce management complexity—and to help you make better use of assets, improve availability and resiliency and lower costs based on your business objectives • Virtualized to help ensure peak efficiency—and to maximize the capacities of your servers and storage systems • Based on open, industry standards so you can readily pull together your processes and applications with those of your customers, partners and suppliers With an on demand operating environment, your business can respond to— and manage—the internal and external conditions that influence it. So you can begin to immediately realize the strategic and financial benefits of e-business on demand

Adapt and thrive-the journey to e-business on demand Page 6 Credit Lyonnais Capital Markets Integration taps into your most important assets--people, processes, information As the efficient and flexible combination of resources to optimize operations ally distributed systems and to deliver cross and beyond yourenterprise, integration allows you to connect your most effectiveness with which we process Support for integrated business processes means employees, customers, thousands of equity tickets from pretrade partners and suppli n Interact Processes. Your organization can t afford to develop and maintain isolated, uertical traight-through proce business processes. As an on demand business, you can manage and coordinate your entire enterprise horizontally-and your IT'infrastructure can keep pace. based on a business integration solution Information Integration gites everyone along your ralue chain realtime access to disparate, distributed information so both people and processes can leverage data nal applications and databases, extend and content resources from a variety of repositories processing of business-critical transac tegration across people, processes and information may not be a new concept But the return-on-investment value has never been higher. Companies that tions. A business integration solution achieve success in fully integrating their enterprises recognize that every department doesnt need-and really shouldnt have- its own suppliers, data onciliation rate with custodians, virtually center and customer databases. An on demand operating environment delivers eliminate failed trades and reduce back on a range of integration capabilities And ties together disparate resources office costs by 20% data, applications and processes to create a single, cooperative environment. Dominique loos, head of global Provide employees, customers, suppliers and partners cith the ability to access equity operations, Credit Lyonnais information in all the places it's stored. So they can make better-informed decisions, based on the most relevant, up-to-date information. And increase productivity nd tools the your evolution to an on demand business And to improue operational efficiencies Gain more from existing assets by integrating diverse and distributed information without me nodata or An on demand operating environment is built on market-leading, proven collaboration and systems mana IBM-giving you the on demand capabilities you need right out of the box. So you can get started today. To evolve your processes at a pace that suits your needs And begin to see your long-term vision while realizing business value everv s ep of the way

Page 6 Adapt and thrive—the journey to e-business on demand. Page 7 Adapt and thrive—the journey to e-business on demand. Integration taps into your most important assets—people, processes, information As the efficient and flexible combination of resources to optimize operations across and beyond your enterprise, integration allows you to connect your most critical assets: • People. Support for integrated business processes means employees, customers, partners and suppliers can interact with your business more efficiently. • Processes. Your organization can’t afford to develop and maintain isolated, vertical business processes. As an on demand business, you can manage and coordinate your entire enterprise horizontally—and your IT infrastructure can keep pace. • Information. Integration gives everyone along your value chain realtime access to disparate, distributed information so both people and processes can leverage data and content resources from a variety of repositories. Integration across people, processes and information may not be a new concept. But the return-on-investment value has never been higher. Companies that achieve success in fully integrating their enterprises recognize that every department doesn’t need—and really shouldn’t have—its own suppliers, data center and customer databases. An on demand operating environment delivers on a range of integration capabilities. And ties together disparate resources, data, applications and processes to create a single, cooperative environment. • Provide employees, customers, suppliers and partners with the ability to access information in all the places it’s stored. So they can make better-informed decisions, based on the most relevant, up-to-date information. And increase productivity in the process. • Create a common set of processes and tools across the enterprise. To accelerate your evolution to an on demand business. And to improve operational efficiencies. • Gain more from existing assets by integrating diverse and distributed information, without moving data or changing platforms. An on demand operating environment is built on market-leading, proven integration, collaboration and systems management technologies from IBM—giving you the on demand capabilities you need right out of the box. So you can get started today. To evolve your processes at a pace that suits your needs. And begin to see your long-term vision while realizing business value every step of the way. “Credit Lyonnais Capital Markets needed to streamline a matrix of globally distributed systems and to deliver a sizable increase in the efficiency and effectiveness with which we process thousands of equity tickets from pretrade to settlement. We implemented a robust straight-through processing solution based on a business integration solution from IBM. Designed to integrate internal applications and databases, extend applications externally and automate the processing of business-critical transactions. A business integration solution from IBM helped us achieve a 99% reconciliation rate with custodians, virtually eliminate failed trades and reduce backoffice costs by 20%.” –Dominique Ioos, head of global equity operations, Credit Lyonnais

Adapt and thrive-the journey to e-business on demand Page 7 IBM's automated monitoring tools Automation allows you to focus on your business strategy- not the systems that support it problems. That means cardholders, omplexity-that's what keeps CIOs awake at night. And that's just the complexity of conventional systems within theirenterprises.Now,consider merchants and member banks can rely the on demand era, with its ubiquitous integration of business processes, on MasterCard systems, applications and billions of devices. Too much for humans to manage Brian Lock, vice president, effectively-or to configure, protect, optimize and repair. The solution? technology and architectural Automated technology that manages itself. Increases efficiencies Simplifies ervices. Master Card International the provisioning of resources And allows you to build a collaborative ecosystem that encompasses your entire value chain In an on demand operating environment, your systems automatically handle everything from shifting workloads to providing new-user access, based on predefined policies With assured availability, you can reduce IT administra- tion costs And reallocate valuable IT and human resources to higher-value work. You won' t have to worry about processes and functions like embedded len a nty and privacy protection, workload balancing software upgrades and ng off An automated IT infrastructure can not only protect itself from attacks and failures, but can also proactively anticipate such circumstances by searching for and identifying suspicious behavior patterns. Then take action to resolv potential hazards. So your systems can continue to meet the demands of your To maintain your competitive advantage and user satisfaction, you need to during peak seasons orspikes in demand, your ITinfrastructure must effe, ns deliver the quality of service your employees and customers expect. That me tively and efficiently respond by managing the load By automatically deploying and dynamically allocating your IT'resources to meet fluctuating business you can maximize the val lue of and investments in your infrastructure

Page 6 Adapt and thrive—the journey to e-business on demand. Page 7 Adapt and thrive—the journey to e-business on demand. Automation allows you to focus on your business strategy— not the systems that support it Complexity—that’s what keeps CIOs awake at night. And that’s just the complexity of conventional systems within their enterprises. Now, consider the on demand era, with its ubiquitous integration of business processes, systems, applications and billions of devices. Too much for humans to manage effectively—or to configure, protect, optimize and repair. The solution? Automated technology that manages itself. Increases efficiencies. Simplifies the provisioning of resources. And allows you to build a collaborative ecosystem that encompasses your entire value chain. In an on demand operating environment, your systems automatically handle everything from shifting workloads to providing new-user access, based on predefined policies. With assured availability, you can reduce IT administration costs. And reallocate valuable IT and human resources to higher-value work. You won’t have to worry about processes and functions like embedded security and privacy protection, workload balancing, software upgrades and fending off threats. An automated IT infrastructure can not only protect itself from attacks and failures, but can also proactively anticipate such circumstances by searching for and identifying suspicious behavior patterns. Then take action to resolve potential hazards. So your systems can continue to meet the demands of your value chain without disruption. To maintain your competitive advantage and user satisfaction, you need to deliver the quality of service your employees and customers expect. That means during peak seasons or spikes in demand, your IT infrastructure must effectively and efficiently respond by managing the load. By automatically deploying and dynamically allocating your IT resources to meet fluctuating business needs, you can maximize the value of and investments in your infrastructure. “IBM’s automated monitoring tools identify irregularities before they become problems. That means cardholders, merchants and member banks can rely on MasterCard payment transactions.” – Brian Lock, vice president, technology and architectural services, MasterCard International

Adapt and thrive-the journey to e-business on demand Page 8 "The BM (server Bladecenter If you re thinking it sounds challenging, you re right. Automating reduce our rack space by 50% technologies require true invention Real-and new-science at both the and power requirements by more than component and overall system level. But IBM is making it happen today with software, server and storage solutions that automate functionality to 85%-and at the same time we l/ double save time and money breakthrough technology from BM will Autonomic computing plays a major role in automation-providing th help us become an even more cost-effec- technology that can make IT infrastructures self-managing. These self- tive business and help us maintain ou managing characteristics combine to deliver the automation your on demand operating environment requires to deliver business value. Just like the human competitive adval autonomic nervous system-functioning without conscious awareness or Craig allan ceo virtualoffis involvement-autonomic technologies enable your IT infrastructure to become self-managing. Minimizing the need for human interaction Through our auto- nomic computing initiative, IBM is committed to developing the technologies you need to automate your ITinfrastructure And we re delivering offerings with built-in automated capabilities today. So you can concentrate on your business strategy-not the technology that supports it. Virtualization improves organizational responsiveness Through virtualization, you get a single, consolidated view of-and easy access to-all available resources in your network. No matter where the data resides. Historically, virtual memory, virtual storage and virtual processing enabled computers to process jobs for hundreds-and eventually thousands of users, simultaneously. Users gained mainframe-strength computing And businesses got more use out of an expensive and powerful asset. Fast forward to today. Your organization may be sitting on top of enormous, unused computing capacity-in a plethora of locations. Mainframes idle 40 percent of the time Servers work less than 10 percent of the time. And most PCs are doing nothing 95 perc It's an airline with 90 percent of its fleet on the ground. An automaker with 40 percent of its assembly plants idle Or a hotel chain with 95 rooms unoccupied

Page 8 Adapt and thrive—the journey to e-business on demand. Page 9 Adapt and thrive—the journey to e-business on demand. If you’re thinking it sounds challenging, you’re right. Automating technologies require true invention. Real—and new—science at both the component and overall system level. But IBM is making it happen today with software, server and storage solutions that automate functionality to save time and money. Autonomic computing plays a major role in automation—providing the technology that can make IT infrastructures self-managing. These selfmanaging characteristics combine to deliver the automation your on demand operating environment requires to deliver business value. Just like the human autonomic nervous system—functioning without conscious awareness or involvement—autonomic technologies enable your IT infrastructure to become self-managing. Minimizing the need for human interaction. Through our autonomic computing initiative, IBM is committed to developing the technologies you need to automate your IT infrastructure. And we’re delivering offerings with built-in automated capabilities today. So you can concentrate on your business strategy—not the technology that supports it. Virtualization improves organizational responsiveness Through virtualization, you get a single, consolidated view of—and easy access to—all available resources in your network. No matter where the data resides. Historically, virtual memory, virtual storage and virtual processing enabled computers to process jobs for hundreds—and eventually thousands— of users, simultaneously. Users gained mainframe-strength computing. And businesses got more use out of an expensive and powerful asset. Fast forward to today. Your organization may be sitting on top of enormous, unused computing capacity—in a plethora of locations. Mainframes idle 40 percent of the time. Servers work less than 10 percent of the time. And most PCs are doing nothing 95 percent of a typical business day. It’s comparable to an airline with 90 percent of its fleet on the ground. An automaker with 40 percent of its assembly plants idle. Or a hotel chain with 95 percent of its rooms unoccupied. “The IBM ^™ BladeCenter will reduce our rack space by 50%, cabling and power requirements by more than 85%—and at the same time we’ll double our processing power. This powerful breakthrough technology from IBM will help us become an even more cost-effective business and help us maintain our competitive advantage.” –Craig Allan, CEO, VirtualOffis

Adapt and thrive-the journey to e-business on demand Page 9 The on demand operating environment provides the flexibility you need to pay for only the processing power your business requires You don' t pay for excess just in case you might need it. Much like purchasing electricity, telecom- munications or water-by the flip of a switch, the push of a button, the turn of knob or the click of a mouse, you can ad hen demand requires Dynamic hardware virtualization automatically and efficiently allocate hysical resources-like processors, memory and storage-based on the logical needs of your ITinfrastructure. Virtualization services handle requests for d ditional resources-and insulates runtime services from having to know where or how to provision them. You can inerease efficiencies by combinin resources to form a virtual capacity pool for applications. Instead of dedicating olated resources to each application, you can combine and distribute them across all applications as needed. The grid-computing model is one implementation of a virtualized infrastruc- ture. Right now, the experience derived from government labs and universities is being applied inside companies. And you can take advantage of this expertis to optimize the use of your data and human resources. A single, virtualized computing and data system allows you to access and manage information and computing assets faster-and more cost-effectively And helps increase operational efficiencies Eventually, these virtualized systems will move beyond enterprise wall to connect internal grid systems to an external grid. IBM has already imple rented a grid to enable engineers to design next-generation microprocessors. Servers and engineering workstations from multiple business units are pooled and shared to support computer-intensive chip design and verification simulations. And it runs at 80 percent utilization, on average IBM also has servers and storage options that offer everything from capacity on-demand upgrades to the ability to add processing power on the fly. As a proven leader in virtualization technology-like partitioning and workload management-IBM can help reduce your risk and let you to do business more productively, efficiently and cost-effectively in an on demand world

Page 8 Adapt and thrive—the journey to e-business on demand. Page 9 Adapt and thrive—the journey to e-business on demand. The on demand operating environment provides the flexibility you need to pay for only the processing power your business requires. You don’t pay for excess just in case you might need it. Much like purchasing electricity, telecommunications or water—by the flip of a switch, the push of a button, the turn of a knob or the click of a mouse, you can add resources when demand requires. Dynamic hardware virtualization automatically and efficiently allocates physical resources—like processors, memory and storage—based on the logical needs of your IT infrastructure. Virtualization services handle requests for additional resources—and insulates runtime services from having to know where or how to provision them. You can increase efficiencies by combining resources to form a virtual capacity pool for applications. Instead of dedicating isolated resources to each application, you can combine and distribute them across all applications as needed. The grid-computing model is one implementation of a virtualized infrastructure. Right now, the experience derived from government labs and universities is being applied inside companies. And you can take advantage of this expertise to optimize the use of your data and human resources. A single, virtualized computing and data system allows you to access and manage information and computing assets faster—and more cost-effectively. And helps increase operational efficiencies. Eventually, these virtualized systems will move beyond enterprise walls to connect internal grid systems to an external grid. IBM has already implemented a grid to enable engineers to design next-generation microprocessors. Servers and engineering workstations from multiple business units are pooled and shared to support computer-intensive chip design and verification simulations. And it runs at 80 percent utilization, on average. IBM also has servers and storage options that offer everything from capacityon-demand upgrades to the ability to add processing power on the fly. As a proven leader in virtualization technology—like partitioning and workload management—IBM can help reduce your risk and let you to do business more productively, efficiently and cost-effectively in an on demand world

Adapt and thrive-the journey to e-business on demand Page 10 IBM: A chip offthe e-business on demand In a world where orders push manufacturing schedules and suppliers to With the right on demand operating environment-and with your I'Toperations At /BM's 300mm chip-manufacturing aligned with your business strategy-your business is more responsive facility in East Fishkill, New York, you Focused. Flexible Resilient. You can more easily manage ITop as one can see automated computing in action. cooperative entity -and more effectively deal with the opportunities and It's IBM's first fully automated, integrated, disruptions that can influence your future growt touchless semiconductor manufacturing line. The system collects and prioritizes customer demands. Then, instructs each The technologies to build an on demand operating environment exist manufacturing tool which product to run today. So you can successfully deliver products and services that meet your and how to run it -all without the need customers'specific needs-on demand Provide employees and students with for direct human intervention information and insight -on the fly. Help your supply chains operate Recently, a massive snow storm sent tune with market fluctuations -in realtime And realize the significant everyone home. But the team left a few measurement tools operating- benefits of an on demand operating environm monitoning them remotely through the Web. They continued to pump out IBM is ready to help you transform multiple, individual systems into a single product through the storm-even uniform operating environment-wherever you are in your e-business journey though no one was there. Because the chip-manufacturing team knows exactly We can help you build an integrated environment to connect people, processes hat's happening to the product and information across your enterprise and beyond. One that is automated to throughout the process, they can dynamically provision resources as your business requirements change. And virtualized to help you make the most of your IT resources. So you can class yields. And get a jump on the build an open, standards-based ITinfrastructure that allows you to respond quickly to whatever comes your way. Concentrate on business strategy -not the technology behind it. Accommodate the demands of your entire value chain. And leverage existing investments

Page 10 Adapt and thrive—the journey to e-business on demand. Page 11 Adapt and thrive—the journey to e-business on demand. Conclusion In a world where orders push manufacturing schedules and suppliers to the limit, your business demands thrust your IT infrastructure into motion. With the right on demand operating environment—and with your IT operations aligned with your business strategy—your business is more responsive. Focused. Flexible. Resilient. You can more easily manage IT operations as one cooperative entity—and more effectively deal with the opportunities and disruptions that can influence your future growth. The technologies to build an on demand operating environment exist today. So you can successfully deliver products and services that meet your customers’ specific needs—on demand. Provide employees and students with information and insight—on the fly. Help your supply chains operate in tune with market fluctuations—in realtime. And realize the significant benefits of an on demand operating environment. IBM is ready to help you transform multiple, individual systems into a single, uniform operating environment—wherever you are in your e-business journey. We can help you build an integrated environment to connect people, processes and information across your enterprise and beyond. One that is automated to dynamically provision resources as your business requirements change. And virtualized to help you make the most of your IT resources. So you can build an open, standards-based IT infrastructure that allows you to respond quickly to whatever comes your way. Concentrate on business strategy—not the technology behind it. Accommodate the demands of your entire value chain. And leverage existing investments. IBM: A chip off the e-business on demand block At IBM’s 300mm chip-manufacturing facility in East Fishkill, New York, you can see automated computing in action. It’s IBM’s first fully automated, integrated, touchless semiconductor manufacturing line. The system collects and prioritizes customer demands. Then, instructs each manufacturing tool which product to run and how to run it—all without the need for direct human intervention. Recently, a massive snow storm sent everyone home. But the team left a few measurement tools operating— monitoring them remotely through the Web. They continued to pump out product through the storm—even though no one was there. Because the chip-manufacturing team knows exactly what’s happening to the product throughout the process, they can offer incredible turnaround times—and worldclass yields. And get a jump on the competition