本章的知识点： 1.拆拼箱量的影响因素分析 2. 拆拼箱量的计算 集装箱运输的操作流程 重点掌握非集计模型计算拆拼箱量。 思考：为什么要计算拆拼箱量？ 课堂学时（2） 设计调查方案（2）

• Company overview and main business in the world • Walmart business model analysis • Walmart in China • How Walmart understand Chinese market & consumers? • Situation and competitors anaylsis (local and international) • Major problems facing Walmart • What’s the next step for Walmart?

Overview of Beverage industry and Nonalcohol business trend in the world Overview of Beverage industry and Non￾alcohol business trend in the China Introduction of Master Kong Competitors Master Kong’s Business model Brand and product What are the values Master Kong created for consumers? What makes Master Kong’s consumer happy and loyal Consumer market SWOT analysis Challenges in China Next Step in China

I. Company overview and main business activities II. International mobile phone market and smart phone industry III. Samsung brand development and positioning internationally IV. Mobile phone market in China V. Samsung in China VI. Samsung marketing and branding strategies in China VII. Samsung’s competitors in the Chinese market VIII. SWOT Analysis IX. Conclusion and Suggestions

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

1. Overview •Company Overview •Main Business •Internet market in the world and China •Chinese internet users behavior 2. Business Model of Baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWOT Analysis 5. Major Problems of Baidu 6. Future of Baidu 7. Conclusion

▪ Overview of Beverage industry and Non-alcohol business trend in the world and in China ▪ Coca Cola business model and brands and products ▪ The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal ▪ Consumer market analysis of Coca Cola ▪ SWOT and Competitor analysis in China ▪ How to face the challenges in China

《基础会计》课程是一门专业基础课，是会计学科的入门课程，也是学习其他经济管理 类课程的必备知识。 《基础会计》课程将全面系统地介绍会计的基本理论、基本技术和基本方法。全书共十 六章，课堂讲授的内容有十二章，包括：第一章总论；第二章会计要素与会计等式；第三章 会计核算基础；第四章账户与复式记账；

1. 考生与学生的区别 2. 中外教育比较分析 3. 教学改革基本关系 4. 大学课堂若干模式 5. 大学教学根本任务 6. 教学改革基本路径 7. 关于思维拓展 8. 教学管理推进教学改革

本案例是由史诺嘉准备的。为保密起见，隐去了特定的人名和其他标 识信息。它只作为西方商学院的课堂讨论素材，而不是为了说明某种管理 方法是否有效或无效。未经学院书面许可，不得以任何方式抄袭、复制或 节录本案例中的任何部分