《组织行为学 Organizational Behavior》课程教学参考资料：东芝CSR报告书 Corporate Social Responsibility Report（2010）

Vroom-Jago Leadership Model Based on the Vroom-Yetton Model Normative model or set guidelines Situations determine appropriateness of degrees of participative decision-making No one single leadership style was appropriate Leader needs to be flexible to change styles to fit specific situations

一、消费者态度的形成和特点 二、消费者态度的改变与测量 三、消费者态度与行为的一致性 四、说服:改变消费者态度的一般方法

Big Five Model Extroversion- sociable, assertive Agreeableness-good-natured, cooperative, trusting Conscientiousness- responsible, dependable, persistent Openness to experience-

Effective Organization Implements an organization's strategy in a manner which satisfies the needs of its multiple stakeholders-customers shareholders, and employees Must be aligned fit with the strategy, situation, and objectives of stakeholders

请对下列各维度分别打分,1表示最差,10表示最好

本章重点： 1、领导的职责，与管理的区别 2、X理论与Y理论的领导行为 3、勒温的领导作风理论 4、俄亥俄州立大学的四分图理论 5、管理方格理论 6、领导的权变理论及应用 7、生命周期领导理论的应 本章难点： 四分图理论，生命周期理论；

本章重点： 1、群体的内涵（群体的作用和凝聚力）； 2、沟通的内涵、影响因素及原则； 3、群体对行为的影响、群体规范与冲突； 4、团队管理； 5、平衡理论。 本章难点： 1、沟通实际运用； 2、群体规范与冲突

Organizational Culture common perception held by the organization's members; a system of shared meaning Innovation and risk taking Attention to detail Outcome, people or team orientation Aggressiveness

Leadership versus Management Leadership- the ability to influence group towards the achievement of goals- coping with change Management-the use of authority inherent in designated formal rank to obtain compliance from organizational members-coping with complexity Organizations need both for optimal effectiveness