Factors facilitating heads attack transparent performance and fashion cycles The same factors make defense arder

Please read the package and think about Which replies are good and why? Which replies are bad and why? Is a reply always better than none? What do the companies get out of this?

1.网络市场演变的阶段 (1)生产者内部网络市场阶段 (2)国内的、全球的生产者网络市场和消费者网络市场阶段。企业用 Internet对国内或全球的消费者提供商品和服务。 (3)“在线浏览、在线交易”阶段。这是网络市场发展的最高境界

Complaint management is an Investment Cost of customer acquisition vs retention Loyal Word of mouth(p positive or negative) Information for design changes Compensation may exceed price

The fox case Room for one more a number of changes make it easier to enter Chapter transmission technology More syndication More independent stations Demographics makes the young niche larger The networks have a hard time defending

In a service company, important parts of the productare being designed by the front liners every time they serve a customer They are uniquely positioned to read customer needs. You need to provide them with information(about costs)and Incentives

一、多元战略之败 二、资源管理之败 三、营销机制之败

一、海尔集团简介: 海尔集团的前身是濒临倒闭的青岛电冰箱总厂,1984年引进德国利渤海尔 电冰箱生产线后,改组成立海尔集团公司。 在不到16年的时间里创造了从无到有、从小到大、从弱到强、从国内到海 外的卓著的业绩。在中国,海尔每年有1000万台各种家用电器进入人们的家 庭;在海外,海尔产品已出口到世界160多个国家和地区,销售了400多万台 海尔家电

我国企业电子商务经营战略的探析 对一个企业来说,电子商务是一种新的经营手段。随着网络和电子商务的发展,越来越多 的企业开始以电子商务的方式实现管理和营销的时候,便形成了一个电子商务的经营和市 场环境,这是一个全新的竞争激烈的国际化市场

The wheel of retailing Gain entry with low prices Gain trust and loyalty Add offerings and raise prices Differentiate from new no-frills entrants