什么是领域模型 概念类 识别和提取概念类 创建领域模型步骤 几个问题 ⚫ 命名 ⚫ 概念类or属性? ⚫ 属性与外键 ⚫ 数量和单位 ⚫ 添加Specification/ description ⚫ 相似概念问题 ⚫ Modeling the Unreal World 不同视角的模型 Process

1. Overview 1. World café market 2. History 3. What is Starbucks 4. Company’s figure 5. Business model 6. Marketing strategy 3 Starbacks 2. Analysis 1. SWOT 2. Chinese market 3. Starbucks in China 4. Competitors 5. Obstacles 6. Future plan

Overview of Beverage industry and Nonalcohol business trend in the world Overview of Beverage industry and Non￾alcohol business trend in the China Introduction of Master Kong Competitors Master Kong’s Business model Brand and product What are the values Master Kong created for consumers? What makes Master Kong’s consumer happy and loyal Consumer market SWOT analysis Challenges in China Next Step in China

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out

• Company overview and main business in the world • Walmart business model analysis • Walmart in China • How Walmart understand Chinese market & consumers? • Situation and competitors anaylsis (local and international) • Major problems facing Walmart • What’s the next step for Walmart?

复旦大学：《中外建筑与环境艺术 Art of World Architecture and Environmental》课程资源_教学大纲

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1、WWW（World Wide Web） 本章内容： 2、 HTML 5、 ASP（动态服务主页） 3、 Frontpage 4、交互网页的制作 6、 Web数据库