生命周期法(结构化系统开发方法) 一、系统规划 二、系统分析 三、系统设计 四、系统实施 五、系统运行维护和评价

Obiective To Describe Steps In Implementing Merchandise plans To Examine the prominent roles of Logistics and Inventory Management in Implementing merchandise Plans

Sports Marketi A Strategic perspective Matthew D. shank Professor of Marketing and Chair Department of management and Marketing northern Kentucky university

2.1企业信息基础设施概述 2.2企业信息系统的建立 2.3企业信息网络的建立 2.4企业信息管理制度的建立

Objectives Course Organization Tasks of Marketing Major Concepts Tools of Marketing Marketplace Orientations Marketing's Responses to New Challenges

Objectives Work Performed by marketing channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics

The Global environment oIn the past, managers have viewed the global sector as closed Each country or market was assumed to be isolated from others Firms did not consider global competition, exports oToday's environment is very different managers need to view it as an open market Organizations buy and sell around the world Managers need to learn to compete globally Irwin/McGraw-Hill CThe McGran-Hill Companies, Inc, 2000

Managerial Decision Making Decision making: the process by which managers respond to opportunities and threats by analyzing options, and making decisions about goals and courses of action. oDecisions in response to opportunities: managers respond to ways to improve organizational performance. ODecisions in response to threats: occurs when managers are impacted by adverse events to the organization

Designing organizational structure Organizing the process by which managers establish working relationships among employees to achieve goals. Organizational Structure: formal system of task& reporting relationships showing how workers use resources

Motivation oDefined as the psychological forces within a person that determine: 1) direction of behavior in an organization; 2) the effort or how hard people work 3) the persistence displayed in meeting goals. Intrinsic Motivation: behavior performed for its own sake