一、消费者心理 二、消费者对广告的感知 三、消费者对广告的记忆和思维 四、消费者对广告的注意和想象 五、消费者情绪和情感 六、消费者的个性心理特征 七、消费者能力上的差异 八、消费者气质上的差异 九、消费者性格上的差异

2.1.Whatis development? Development refers to the ways people grow,adapt, and change during their lifetimes. physical development, personality development,socioemotional development, cognitive development(thinking), and languagedevelopment

4.1.1 Edward Lee Thorndyke:1874-1949, American educational psychologist. 1891-1895,studied English literature in Wesleyan University

“Any subject can by taught effectively to any child at any stage of development

5.1 About GestaltPsychology The founder ofGestalt psychology: Max Wertheimer(1880-1943)

第一节 数学学习的概念及其特点 第二节 教育心理学与数学学习 第三节 数学学习的过程

Instructional objectives: What does one learn in his learning, according to Tolman? What is the opinion of Tolman aboutreinforcement and reinforcementexpectancy?

上海交通大学：《数学与文化》课程PPT教学课件（讲稿）7 非欧几何与几何基础

上海交通大学：《数学与文化》课程PPT教学课件（讲稿）5 课堂讨论

上海交通大学：《数学与文化》课程PPT教学课件（讲稿）4 汉译几何原本的传播与影响