1) To listen to and then talk about business successes 2) To read about brand names 3) To write about a brand-name product 4) To practice reading skills: conceptual meaning 5) To learn and practice paragraph development by process 6) To practice Translating skills: Omission 7) To Learn to write advertisements 8) To visit Culture Salon about brand-name products
1. Unit 1 Life and logic Text A Love and logic: The story of a fallacy 2. Unit 2 Secrets to beauty Text A The confusing pursuit of beauty 3. Unit 3 Being entrepreneurial Text A Fred Smith and FedEx: The vision that changed the world 4. Unit 4 Nature: To worship or to conquer Text A Achieving sustainable environmentalism 5. Unit 5 Why culture counts Text A Speaking Chinese in America 6. Unit 6 Gender equality Text A The weight men carry 7. Unit 7 Energy and food crises Text A The coming energy crisis
1. Unit 1 Language in mission Text A An impressive English lesson 2. Unit 2 College — The ladder to success? Text A The humanities: Out of date? 3. Unit 3 Discovery of a new life stage? Text A Journey through the odyssey years 4. Unit 4 Dance with love Text A College sweethearts 5. Unit 5 The money game Text A Spend or save–The student’s dilemma 6. Unit 6 Less is more Text A Door closer, are you? 7. Unit 7 Women: Making a difference Text A Women at the management level
