《商务智能:数据分析的管理视角 Business Intelligence, Analytics, and Data Science:A Managerial Perspective》教学资源(习题,原书第4版)chapter 5 Predictive Analytics II:Text, Web, and Social Media Analytics
《商务智能:数据分析的管理视角 Business Intelligence, Analytics, and Data Science:A Managerial Perspective》教学资源(习题,原书第4版)chapter 5 Predictive Analytics II:Text, Web, and Social Media Analytics
《商务智能:数据分析的管理视角 Business Intelligence, Analytics, and Data Science:A Managerial Perspective》教学资源(习题,原书第4版)chapter 3 Descriptive Analytics II:Business Intelligence and Data Warehousing
《商务智能:数据分析的管理视角 Business Intelligence, Analytics, and Data Science:A Managerial Perspective》教学资源(教师手册,原书第4版)05 Predictive Analytics II:Text, Web, and Social Media Analytics
I. Characteristics of Business I. Characteristics of Business Markets Markets II. Model of Business Buying II. Model of Business Buying Behavior Behavior III. Business Buying Situations III. Business Buying Situations and Process and Process IV. Value Building and Relationship IV. Value Building and Relationship Marketing Marketing V. Internal Marketing V. Internal Marketing
I. Personal selling I. Personal selling II. Role of Sales force II. Role of Sales force III. Sales force management III. Sales force management IV. Selling process IV. Selling process V. Customer Relationship V. Customer Relationship Management Management