1 What Is Economics 2 Needs and Wants 3 Supply and Demand 4 Consumer Market In China 　 5 What Is International Business? 6 Brief History of Business 7 Business Environment 8 What is Production 9 Factors of Production 10 Product Life Cycle 11 PRODUCT ADAPTATION AND PRESENTATION 12 PRODUCT PACKAGING AND LABELING 　 13 INTERNATIONAL MARKET RESEARCH 14 MARKET SELECTION 15 FREE TRADE 16 TARIFF BARRIER 17 Non-Tariff Barrier 18 Trade Fairs 　 19 The World Trade Organization 　 20 What is Exporting 21 Export Procedure 22 Export Product 　 23 Export Marketing 24 Export Marking 25 Export Communications 26 Export Documentation 27 Export Contract 28 Export Pricing 29 Money 30 The Story of Banking 　 31 Documentary Collection 32 Documentary Credit 33 The Story of Transport 34 Ocean Freight 35 Air Transport 36 The Story of Insurance

A. What do you say? This is controlled review of the main functional language points from the previous four units. 1. Introduce the activity; ask learners how to make a prediction to elicit what they remember. 2. Alone or in pairs, learners match the remaining functions to the actual words. 3. Check their answers and then elicit alternatives for each function

objectives This unit deals with how to take notes in business contexts, how to summarize conversations and how to plan and write reports. It's a unit which can be used either as an introduction for students with little experience in report- and summary writing

Objectives This unit deals with basic telephoning skills and also receiving and noting down messages. Students are given a chance to discuss and develop their telephone techniques and practice making different kinds of business calls. The functions of requesting, offering help and asking permission are also introduced and practiced in this unit

Objectives Focus Warming up 8.1 What seems to be the problem? 8.2 We all make mistakes –sometimes! 8.3 Complaining and apologizing 8.4 Friday afternoon: Delivery problems 8.5 Only the best is good enough 8.6 Monday morning：After-sales problems Sum-up Assignment

1. I see． 我明白了。 2. I quit! 我不干了! 3. Let's go! 放手! 4. Me too． 我也是。 5. My god! 天哪! 6. No way! 不行! 7. Come on． 来吧(赶快) 8. Hold on． 等一等。 9. I agree。 我同意。 10. Not bad． 还不错。 11. Not yet． 还没。 12. See you． 再见。 13. Shut up! 闭嘴! 14. So long． 再见。 15. Why not? 好呀! (为什么不呢?) 16. Allow me． 让我来。 17. Be quiet!

abandon rate 挂断率（衡量客户服务质量的指标之一，计算方式为：拨入客户服务中心的电话总数中客 户因等候时间过长而挂断的电话数目占总数的百分比） 例：By choosing the right on-hold music, the company has reduced abandon rate by 50%. absenteeism 旷工，缺勤

To present and practice English as it is used both in the explanation of modern machines and the processes they carry out. It also covers describing the operations needed to get machines to work and to show others how to undertake certain business operations Back

Warming up There are many occasions when people have to deal with money and talk about money. We know that a company always has its own Accounts department to deal with monetary problems. They pay their suppliers and receive money from buyers by invoice, letter of credit or other forms. Sometimes they need to chase money, and sometimes they owe money to other companies

Objectives When the learners finish learning this unit, they should be able to deal with problems and clients when placing orders (and trying to rectify them) complain and apologize know how to use present progressive tense to describe future arrangements