上海建桥学院（商学院）：课程教学大纲——商务沟通-电商

第一节市场经济与经济法 第二节经济法概述

目的要求:要求学生了解网络经济特征;掌握物流的概念及分类;学会运用网络营销的概念、理论分析问题;掌握网络营销技术 重点:物流概念和物流系统化;网络营销理论、策略与技术 难点:物流系统化、运用网络营销技术

Questions 1-5 Look at the question 1-5. In each question, which sentence is correct? For each question, mark one letter (, B, or C) on your Answer Sheet

Unit 1 Introductions and greetings 1.1 Introducing yourself (1)Vocabulary Morning, afternoon or evening? What do you say?

Unit 3 Companies 3.1 Describing a company (1)Vocabulary Look at the name of the countries and area in the box. Write the nationality of each under the correct heading below. Add two more examples to each group

(1) Vocabulary Put the words in the box under the correct headings Coffee filing paperwork phone calls overtime Appointments photocopies typing

Unit 9 Visits and travel 9.1 Finding out about hotels ()Reading Read this article about airport hotels and then give each paragraph a suitable title from the OX

Unit 12 Fairs and sales 12.1 Finding out about a trade fair (1)Listening and speaking Look at the advertisement for trade fairs. International Trade Fairs Travel and tourism fair

Unit 13 Product description 13.1 Comparing products (1)Vocabulary Match the adjectives in column to their opposites in column B like this: