Objectives Define Retailing Various Perspectives Impact Special Characteristics Concept of Strategic Planning Relate Marketing Concept to Retailing Total Retail Experience Customer Service Relationship Retailing
objective Show Value of Strategic Planning EXplain Steps in Strategic Planning Examine Controllable and Uncontrollable elements of retail Strategy Present Strategic Planning as a series of Integrated Steps
To Examine the Importance of Identifying Understanding, and Appealing to Customers To Enumerate& Describe Segmentation Factors and their Application To Examine Consumer Attitudes and the Decision Making Process To EXamine Target Market Planning To Note Environmental Factors that Affect Consumers
Good Location can overcome Mediocre Strategy Mⅸ Poor location difficult to overcome Requires EXtensive Decision Making Least Flexible Element of Strategy Mix
To Examine Procedures Involved in Retail Organization Set Up To Examine Retail Organizational Arrangements To Consider Retailing's Special Human Resource Environment To Describe Principles and Practices of Retailing's Human Resource Management Process
Operating A Retail Business perations Blueprint Store format Size Space Allocation Personnel utilization Store Maintenance Energy Management Renovations ntory Management
