Introduction Retailing Chapter 1
Chapter 1
Objectives Define Retailing ∨ arious Perspectives Impact Special Characteristics Concept of Strategic Planning Relate Marketing Concept to Retailing Total Retail Experience Customer Service Relationship Retailing
• Define Retailing – Various Perspectives – Impact – Special Characteristics • Concept of Strategic Planning • Relate Marketing Concept to Retailing – Total Retail Experience – Customer Service – Relationship Retailing
Retailing The business activities involved in selling goods and services to consumers for their personal, or household use. It includes every sale of goods and services to the fina/ consumer
The business activities involved in selling goods and services to consumers for their personal, or household use. It includes every sale of goods and services to the final consumer
Opportunities Challenges Opportunities Start New Business Franchising Globalization Challenges Bored consumers Time Poor Society Too Many Stores High Consumer Expectations
• Opportunities – Start New Business – Franchising – Globalization • Challenges – Bored Consumers – Time Poor Society – Too Many Stores – High Consumer Expectations
Perspectives of Retailing Tangible Goods Services Does NOT Always Include Store Retailer
• Tangible Goods • Services • Does NOT Always Include – Store – Retailer
Retailing's Economical Impact Traditional retailers Sales $3 Trillion in U.S Non-Traditional retailers Sales $250 Billion Other services Several Hundred Billion Major Source of Jobs
• Traditional Retailers – Sales $3 Trillion in U.S • Non-Traditional Retailers – Sales $250 Billion • Other Services – Several Hundred Billion • Major Source of Jobs
Channel of Distrilbution Final Manufacturer Wholesaler Retailer Consumer
Manufacturer Wholesaler Final Consumer Retailer
Divergent Viewpoints Types of Distribution Exclusive ntensive Selective
• Divergent Viewpoints • Types of Distribution – Exclusive – Intensive – Selective
Competition in the Marketplace Product Image Slotting Allowances Distribution Rights
• Competition in the Marketplace • Product Image • Slotting Allowances • Distribution Rights
Career Opportunities Management ° Operations ° Merchandising
• Management • Operations • Merchandising
