Chapter 14
Chapter 14
Objectives To Demonstrate Importance of Sound Merchandising Philosophy To Study Buying Organization Formats and Their processes To Outline Devising Merchandise Plans To Discuss Category Management and Merchandising software
• To Demonstrate Importance of Sound Merchandising Philosophy • To Study Buying Organization Formats and Their Processes • To Outline Devising Merchandise Plans • To Discuss Category Management and Merchandising Software
Merchandising Philosophy Scope of Responsibilities Merchandising Function Buy Sell Buying Function Buy
• Scope of Responsibilities – Merchandising Function • Buy • Sell – Buying Function • Buy
Advantages of Merchandising Oriented Philosophy Smooth chain of command Expertise Responsibility and Authority Clear Buyer Involved with Display Reduced costs Buyer Closer to Consumers
• Smooth Chain of Command • Expertise • Responsibility and Authority Clear • Buyer Involved with Display • Reduced Costs • Buyer Closer to Consumers
Advantages of Separate Buying Selling Similar skills not needed for each Task Higher Morale ° Selling not Secondary Specialists Merchandisers Not Always Good Supervisors
• Similar Skills Not Needed for Each Task • Higher Morale • Selling Not Secondary • Specialists • Merchandisers Not Always Good Supervisors
Merchandising Considerations Micromerchandising Cross-Merchandising
• Micromerchandising • Cross-Merchandising
Formal Level of Formality Informal Centralized Degree of Centralization Decentralized General Breadth Specialized Internal Source of Personnel Resident Buying Office Cooperative buying Merchandising Philosophy Buying Staffing Sales Manager Merchandising Buyer
Level of Formality Degree of Centralization Breadth Source of Personnel Philosophy Staffing Formal Informal Centralized Decentralized General Specialized Internal External Resident Buying Office Cooperative Buying Buyer Sales Manager Merchandising Buyer Merchandising Buying
Merchandising Assistant Buyer Associate Buyer Buyer Divisional Merchandising Manager(DMM) General Merchandising Manager (GMM)
• Assistant Buyer • Associate Buyer • Buyer • Divisional Merchandising Manager (DMM) • General Merchandising Manager (GMM)
Store Management Assistant Sales Manager Sales Manager Assistant Store Manager Store Manager
• Assistant Sales Manager • Sales Manager • Assistant Store Manager • Store Manager
What Makes Retail Shoppers Tick Innovativeness Forecasts Assortments Merchandise Plan Allocation Brands Timing
Merchandise Plan Innovativeness Brands Timing Forecasts Allocation Assortments
