⊙te Selection Chapter 10
Chapter 10
Objectives To EXamine Types of Locations To Note location decisions To Describe one-Hundred percent Location To Discuss Criteria for retail location Evaluation To Contrast alternative Terms of Occupancy
• To Examine Types of Locations • To Note Location Decisions • To Describe One-Hundred Percent Location • To Discuss Criteria for Retail Location Evaluation • To Contrast Alternative Terms of Occupancy
Types of Locations Isolated store Unplanned Business District Planned Shopping Center
• Isolated Store • Unplanned Business District • Planned Shopping Center
solated Store Advantages No Competition LoW Rental costs Flexibility ° Visibility Facility Adaptation Parking Cost Reductions, Lower Prices
• No Competition • Low Rental Costs • Flexibility • Visibility • Facility Adaptation • Parking • Cost Reductions, Lower Prices
Difficulty Attracting Customers Customers Not Willing to Travel Customers Like Variety in Shopping High Advertising Costs Operating Costs Not shared Restrictions Building Ownership
• Difficulty Attracting Customers • Customers Not Willing to Travel • Customers Like Variety in Shopping • High Advertising Costs • Operating Costs Not Shared • Restrictions • Building Ownership
Unplanned Business District Central Business District (CBD) Secondary Business District (SBD) Neighborhood Business District (NBD) String
• Central Business District (CBD) • Secondary Business District (SBD) • Neighborhood Business District (NBD) • String
CBD Strengths Assortment Public Transportation Store Tvpes in Area Price Ranges Variety of Customer Services Pedestrian Traffic Commercial and Social Facilities
• Assortment • Public Transportation • Store Types in Area • Price Ranges • Variety of Customer Services • Pedestrian Traffic • Commercial and Social Facilities
CBD Weaknesses Parking Congestion Travel Time Aging Facilities Condition of district Poor Image Rent Migration to Suburbs Discontinuity of Offerings
• Parking • Congestion • Travel Time • Aging Facilities • Condition of District • Poor Image • Rent • Migration to Suburbs • Discontinuity of Offerings
Planned Shopping Center Regional Shopping Center Megamall Community Shopping Center Power Center Neighborhood Shopping Center
• Regional Shopping Center – Megamall • Community Shopping Center – Power Center • Neighborhood Shopping Center
Planned Shopping Center Advantages Balanced Tenancy Suburban Population One-Stop Shopping Common Areas Image Pedestrian Traffic Parking and Traffic Rent and Taxes Theft Rates
• Balanced Tenancy • Suburban Population • One-Stop Shopping • Common Areas • Image • Pedestrian Traffic • Parking and Traffic • Rent and Taxes • Theft Rates
