Sports Marketi A Strategic perspective Matthew D. shank Professor of Marketing and Chair Department of management and Marketing northern Kentucky university

Key Elements of Advertising Paid Form Nonpersonal Presentation Out-of-store Mass Media Identified Sponsor

Obiective To Describe the Role of Pricing To Examine the Impact of Internal and external forces on Pricing To Present A Retail Pricing Framework

Obiective To Describe Steps In Implementing Merchandise plans To Examine the prominent roles of Logistics and Inventory Management in Implementing merchandise Plans

Operating A Retail Business perations Blueprint Store format Size Space Allocation Personnel utilization Store Maintenance Energy Management Renovations ntory Management

To Examine Procedures Involved in Retail Organization Set Up To Examine Retail Organizational Arrangements To Consider Retailing's Special Human Resource Environment To Describe Principles and Practices of Retailing's Human Resource Management Process

Good Location can overcome Mediocre Strategy Mⅸ Poor location difficult to overcome Requires EXtensive Decision Making Least Flexible Element of Strategy Mix

To Examine the Importance of Identifying Understanding, and Appealing to Customers To Enumerate& Describe Segmentation Factors and their Application To Examine Consumer Attitudes and the Decision Making Process To EXamine Target Market Planning To Note Environmental Factors that Affect Consumers

Describe Wheel of Retailing Scrambled Merchandising Retail Life Cycle Discuss Retail Strategy Evolution EXamine Store-Based Retail Strategies Food-Oriented General Merchandise

objective Show Value of Strategic Planning EXplain Steps in Strategic Planning Examine Controllable and Uncontrollable elements of retail Strategy Present Strategic Planning as a series of Integrated Steps