Lesson Eight By the end of this lesson, you should be able to have a good command of b e-commerce terms given in the lesson u writing of agreements L useful sentences for agreement (contract By the end of this lesson, you should be able to a analyze Nike's marketing decisions

一、战略与战略管理的定义 定义1:战略:“影响和决定企业的基本长期目标与目 的,选择企业达到既定目标所遵循的路线途径并就实 现这些目标和途径对企业已有资源进行优化配置”( Chandler,1962)

计算机网络的分类 一般多以计算机网络分布区域的大小, 将计算机网络分为局域网、广域网和城域网 局域网的分布距离一般在数公里以内, 其基本特征是,属于某一个单位团体所建立 与管理;广域网的地理分布距离大,一般在 数十公里以上,其通信线路一般由通信部门 提供;城域网是介于局域网和广域网之间的 一种区域性网络,其分布距离一般在几十公 里,城域网的速率较广域网要高

Lesson twelve Beautiful idea Abstract: The article tells a story about a beautiful idea how L Oreol. the global beauty giant, refocused its marketing machine on black and asian consumers to spur growth

Lesson Fourteen Requirement By the end of this lesson, you should be able to have a good command of uthe tips of a business plan acommonly-used sentences in writing busi ness plan By the end of this lesson, you should be able to

Lesson Fifteen Skill Training Samples of the Outline of a Business Plan Sample 1 An Outline of a complete business plan Summary Business Concept

Lesson Thirteen Creating an Effective Business Plan( Abstract: This article (including the following two texts) tells how to prepare a business plan. USually a business plan consists of the following structures: Introductory Elements, Business Description, The Market Development Production, Sales Marketing Management, Financials

Lesson nine Requirement By the end of this lesson, you should be able to have a good command of D e-commerce terms given in the lesson writing a brief introduction to an organization or products

Lesson eleven Key point: useful terms and definitions of e-commerce Difficult points: two different writing methods of ads

Lesson Seven Requirement By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson writing skill s of letters of acceptance