Learning objectives Understand the importance of project integration management Describe an overall framework for project Integration management Describe project plan development and the key

Session 1 　 Overview of Marketing and Marketing Management Session 2 　 Environment and Opportunities Session 3 　 Consumer Buying Behavior Session 4 　 Business Buying Behavior Session 5 　 Marketing Information System and Marketing Research Session 6 　 Measuring and Forecasting Market Demand Session 7 　 Strategic Planning and Marketing Process Session 8 　 Market Segmentation, Targeting, and Positioning Session 19 　 Market Plan Implementation and Control Session 10 　 Product, Service and Product Development Session 11 　 Product Life-Cycle and Brand Development Session 12 　 Pricing Considerations and Approaches Session 13 　 Pricing Strategies Session 14 　 Distribution Channel Designing and Management Session 15 　 Wholesaling, Retailing, Online Marketing and Logistics Session 16 　 Integrated Marketing Communications and Advertising Session 17 　 Sales Promotion and Public Relations Session 18 　 Personal Selling, Sales and Customer Relationship Management

A Systems View of Project Management Project Phases and the Project Life Cycle Understanding Organizations Suggested Skills for a Project Manager Project Management Process Groups

Learning objectives Explain what a project is and provide examples of information technology projects Describe what project management is and discuss key elements of the project management framework

1. Course Objective This course is intended for those taking Prelims in Philosophy, Politics and Economics, Mods in Modern History and Economics, Prelims in Economics and Management and Part Is in Engineering, Economics and Management or Materials, Economics and Management

◼ Importance of a good communication ◼ Project Communication Management Process ◼ Communication Planning (沟通计划编制) ◼ Information Distribution (信息发送) ◼ Performance Reporting (绩效报告) ◼ Administrative Closure (管理收尾) ◼ Suggestions for improving project communications

Before – IT and New Organization – Management Information Systems and Applied Software From Now – Information Technology for Management – Managing Information Systems: Approach to New Organization

Chapter 11 Database Management Key points: useful terms and definitions of Database Management Difficult points: Classification of the logical structuring techniques of DBMS

西安电子科技大学：《现代密码学》课程教学资源（PPT课件讲稿）第六章 密钥分配与密钥管理 Key Distribution and Key Management（单钥加密体制的密钥分配 Key Distribution of symmetric cryptography、公钥加密体制的密钥管理 Key Management of Public Key Cryptography）

第一节物流基本概念 1963年成立时名称为“National Council of Physical Distribution Management(NCPDM)”。对物流管理( Physical Distribution Management)的定义:为计划、执行和控制原材料、在制品库存 及制成品从起源地到消费地的有效率的流动而进行的2种或多种活动 的集成。这些活动可能包括但不仅限于:顾客服务、需求预测、交 通、库存控制、物料搬运、订货处理、零件及服务支持、工厂及仓 库选址、采购、包装、退货处理、废弃物回收、运输、仓储管理