Complaint management is an Investment Cost of customer acquisition vs retention Loyal Word of mouth(p positive or negative) Information for design changes Compensation may exceed price

Chapter 19- Learning Objectives Express a decision situation in terms of decision alternatives, states of nature, and payoffs. Differentiate between non-Bavesian and Bavesian decision criteria. Determine the expected payoff for a decision alternative. Calculate and interpret the expected value of perfect information

Unit Nine \\Text A I. Pre-reading Task II. Related Information Ill. Detailed Study IV. Outline& Summary V. Home Assignment

Unit Five Text A Unit One Text A I. Pre-reading Task I I. Related Information Ill. Detailed Study Iv. Outline& Summary V. Home Assignment

Listening Practice: 1)Sound Discrimination 2)Asking for Information 3)Listening Comprehension

Unit Four Text A Text A The First Four Minutes Pre-reading Task Related Information Detailed Study Outline Summary Home Assignment

Unit Two Text A Unit Two Text A l. Pre-reading Task ll. Related Information lll. Detailed Study lV. Outline& Summary V. Home Assignment

Unit One Text B Unit Two Text A l. Pre-reading Task ll. Related Information lll. Detailed Study IV. Outline& Summary V. Home Assignment

第一节管理信息系统的生命周期 第二节管理信息系统的开发 第三节管理信息系统的总体规划 第四节结构化生命周期法 第五节原型化方法 第六节面向对象法

Entrez系统 NCB综合数据库 ·美国国家生物技术信息中心(National Center for Biotechnology Information, 称NCBI)创建于1988年。 1991年,NCBI开发 Entrez了数据库查询系 统,用于对 GenBank等分子生物学和生物 医学文献摘要(Medline)等数据库的查询 (Schuler et al, 1996)