市场营销者是指希望从别人那里取得资源并愿意以某种有价值的东西作为交换的人。 A marketer is someone seeking one more prospects who might engage in an exchange of values

《市场营销学》课程教学资源（题库）课程各章练习题（共九部分，含参考答案）

《市场营销学》课程教学资源（作业展示）“家趣坊”营销策划项目演示

通过本章的学习，使学生了解市场营销学科近年来研究的新领域、提出的新概念、获得的新成果，以对本学科有更为深刻的认识，对本学科的知识体系有更为全面和系统的把握

《市场营销》课程教学资源（PPT讲稿）Enterprise Infrastructure, Metrics, and Business Continuity Planning：Building and Sustaining the Dynamic Enterprise

Factors to Consider Before Going global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management Organization of global Activities C2000 Prentice Hall

Service Definitions Classifications How Services Differ goods Improving service Differentiation, Quality, Productivity Improving Customer Support Services

Objectives Work Performed by marketing channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics

Objectives The communications Process A Developing Effective Communications a Deciding on the Marketing Communications Mix a Managing and Coordinating Integrated Marketing Communications

High Performance Business Set strategies to satisfy key. Stake- holders By improving Processes critical business and Resources aligning a Organization