Audience analysis elements Know four key facts about readers and listeners. Consider the level of technical expertise of your audience. Understand why they are reading. then... plan communication strategy and information organization
Why be concerned about ethics? Science and engineering are professions whose integrity rely on the participants behaving in ethical ways. Unethical behavior can lead to loss of life, property, or other resources. Individuals can also lose respect and their reputation
Quick review 1. Show the reader what s/he needs to see 2. Plan the sequence and directionality 3. Think about the focal point of the graphic 4. Integrate labels units of measurement. and information