Lecture 2 Basic Concepts in Communications studies Objectives Understand some key terms in the field for further studies Learn briefly the technological and social approaches to communication(s) studies Brain storming
Lecture 2 Basic Concepts in Communications Studies Objectives: Understand some key terms in the field for further studies Learn briefly the technological and social approaches to communication(s) studies Brain storming
Communication vs Communications Communication Communications w The act of 糖 The phenomena of communicating communicating On the physical and w collective term for all technical aspect of communication communication activities activities w On the social aspect of communication activities
Communication vs. Communications Communication The act of communicating; On the physical and technical aspect of communication activities Communications: The phenomena of communicating; collective term for all communication activities; On the social aspect of communication activities
F Activity 1: physicalize a phone conversation
Activity 1: physicalize a phone conversation
The picture can be described as tA man(speaks t Message(to) a telephone(connected by) 癖 Cables(toa) 豢 Receiver
The picture can be described as: A man (speaks ) Message (to) A telephone (connected by) Cables (to a) Receiver
n communications studies this can be put as Sender Code Medium Channel 豢 Receiver
In communications studies, this can be put as: Sender Code Medium Channel Receiver
Sender The information source Can be individual, group, and institution +Image, credibility, and techniques of the sender have an effect on the outcome of the communication process
Sender The information source Can be individual, group, and institution Image, credibility, and techniques of the sender have an effect on the outcome of the communication process
Code t A system of meaning Sign the basic physical vehicle of meaning in a language 豢 Encode: making code Decode: interpreting code
Code A system of meaning Sign: the basic physical vehicle of meaning in a language Encode: making code Decode: interpreting code
Medium The technical or physical means of converting the code(the message) into something that can be transmitted along the channel t The presentational media: the voice, the face t The representational media: books, paintings photographs, writing, architecture, interior decoration, gardening, etc The mechanical media: telephones, radio television, computer, etc
Medium The technical or physical means of converting the code (the message) into something that can be transmitted along the channel The presentational media: the voice, the face; The representational media: books, paintings, photographs, writing, architecture, interior decoration, gardening, etc. The mechanical media: telephones, radio, television, computer, etc
Channel + The physical means of transmission t Light waves, sound waves, radio waves telephone cables, the nervous system and the like
Channel The physical means of transmission Light waves, sound waves, radio waves, telephone cables, the nervous system, and the like
Receiver w The destination of information Audience: the collective word for receivers in mass communication process Feedback the transmission of the reaction of the receiver back to the sender Effect: changes on action and attitude of the receiver
Receiver The destination of information Audience: the collective word for receivers in mass communication process Feedback: the transmission of the reaction of the receiver back to the sender Effect: changes on action and attitude of the receiver