揭阳职业技术学院：《商务英语写作》课程授课教案（二）.pdf_大学文库

Unit1Business English Writing商务英语写作基础知识介绍1.Teaching purpose:get the students know the basic concepts of Business English Writing.2.Teaching Methods: teaching and practicing3.Teaching Credit: 44.Key Points and Important points:business English, business writing process, businesswriting principles.5. Teaching ProcessI.Learning Objectives:Knowledge,skills，ideologicalandpoliticalgoals知识、技能、思政目标to understand the connotation of business English and business English writing,福to know the business writing process;9to know the business writing principles;5togetanoverall comprehensionofcontemporarycommunicationtools:tomastersome effectivebusiness English expressions;3the business norms and principles of business English writing.I.Leading-InBusiness English WritingBusinessEnglish(商务英语）orCommercialEnglishisa specialtermgiventoEnglishbynon-English speakingnations for international trade.InBritain,it is called Commercial English orCommercial Letter.In theUSA,it is usually called Business English, Business CorrespondenceorBusiness Letter.Business English is a kind of standard English adapted to specific businesspurposes.In the global commercial world, business English documents should be written tocustomers, salesmen, agents, suppliers and many other people concerned. They cover everyconceivable phase of business activities.BusinessWritingProcess（商务写作的步骤）maybesummarizedasfivesteps.First, preparing(准备), involves making it clear about the objective, the reader, and the scopeof writing.The objective is the purpose of writing. A careful reader analysis is crucial to achievingthe writing objective.It also determines the scope of the writing task.The scope of the writingrefers to thekind and amount of informationfor the readerto understand the objective.Second,formatting（布局），refersto choosingtheformat orlayoutofthedocument.Itinvolves choosingthe right way of presenting the document and making the document morereadable.Successful formatting may lead toafavorableattitude ofthereader towhat is writtenThird, organizing（组织）,involves gathering information, sorting details, and makingoutlines.Theinformationcanbegatheredfromotherpeople,fromdocumentsavailable,orfromthe Internet. Notes then should be grouped according to the information they have in common.The result of organizing is an outline that will guide the next step of drafting.Forth,drafting（起草）,is the actual writing ofthe business document.It is considered as themostdifficult,however,natural if previous stepshavebeen accomplishedFifth, revising（修改），turns the drafts into a finished product. It involves more than just2

2 Unit 1 Business English Writing 商务英语写作基础知识介绍 1. Teaching purpose: get the students know the basic concepts of Business English Writing. 2. Teaching Methods: teaching and practicing 3. Teaching Credit: 4 4. Key Points and Important points: business English, business writing process, business writing principles. 5. Teaching Process Ⅰ. Learning Objectives: Knowledge, skills, ideological and political goals 知识、技能、思政目标:  to understand the connotation of business English and business English writing;  to know the business writing process;  to know the business writing principles;  to get an overall comprehension of contemporary communication tools;  to master some effective business English expressions;  the business norms and principles of business English writing. Ⅱ.Leading-In Business English Writing Business English( 商务英语 ) or Commercial English is a special term given to English by non-English speaking nations for international trade. In Britain, it is called Commercial English or Commercial Letter. In the USA, it is usually called Business English, Business Correspondence or Business Letter. Business English is a kind of standard English adapted to specific business purposes. In the global commercial world, business English documents should be written to customers, salesmen, agents, suppliers and many other people concerned. They cover every conceivable phase of business activities. Business Writing Process（商务写作的步骤） may be summarized as five steps. First, preparing(准备), involves making it clear about the objective, the reader, and the scope of writing. The objective is the purpose of writing. A careful reader analysis is crucial to achieving the writing objective. It also determines the scope of the writing task. The scope of the writing refers to the kind and amount of information for the reader to understand the objective. Second, formatting（布局）, refers to choosing the format or layout of the document. It involves choosing the right way of presenting the document and making the document more readable. Successful formatting may lead to a favorable attitude of the reader to what is written. Third, organizing（组织） , involves gathering information, sorting details, and making outlines. The information can be gathered from other people, from documents available, or from the Internet. Notes then should be grouped according to the information they have in common. The result of organizing is an outline that will guide the next step of drafting. Forth, drafting（起草）, is the actual writing of the business document. It is considered as the most difficult, however, natural if previous steps have been accomplished. Fifth, revising（修改）, turns the drafts into a finished product. It involves more than just

editing and proofreading concerning the format or language. A check on the overall tone is alsonecessarybasedonacarefulreaderanalysis.BusinessWritingPrinciples（商务写作的原则）involvesthecommonlymentioned“5Cs"Clarity（清晰）meansonesentenceforonemeaningonly.Itindicatesalogicalrelationshipbetweenrelevantsentences.Noreversionorrepetitionisallowedtoappear.Conciseness（简洁）means all thewords/sentences and paragraphs inalettermust beclear-cut and straight forward.Soitiswithane-mailortelexorfax.Correctness（准确）includesthecorrectnessofformsofwritingofgrammar,spellingandofpunctuation,particularlyoffigures.Courtesy（礼貌）meansbeing very polite and prompt in replying to the opposite party's letter.Your letter should be verymild and tactful, and possibly the reply should usually be sent on the same day. Any delay shouldbeexplainedinawrittenform.Completeness（完整）includesthecompletenessoffactsandexplanations.Does it giveall theinformationnecessaryto accomplishthepurposefor yourletteror answerfully the questions asked or implied in the incomingletter.ContemporaryCommunicationTools（现代商业沟通工具）Moderntechnologyhasenabledthe creation of a myriad of new communication tools, sites and software.There are many types ofcommunication available.The choice depends on where you are,how much time you have andhow much (if any)you prefer to pay.First,cell phones（手机）whichhave continued to increase sincetheir introduction in thelate 1980s, enable their users to send and receive email,pictures and recorded videos.Bluetooth（蓝牙）technologyhasfurther increased the communicativevalue of cell phones,allowingtalkers to carry on their conversations hands-free with the use of a small, one-sided headset.Skype（skype网络电话）isadownloadablesoftwarethatenablesuserstomakefreephonecallsand send messages via the Internet.The service also offers video phone calling,allowingusers towatch each other in real time while they speak.Use of Skype's freefeatures requires a broadbandInternet connection as does its paid features.Both businesses and private individuals havebenefitedfromtheconvenienceandimmediacyofSkype'scommunicationtoolsTwitter（推特网站）isa popular social networking site created in2008which is uniqueinthat users can write (or “tweet")messages from either their computer or cell phone in short,conciseupdates, as often as they please.The concept of Twitter revolves around the idea thatpeople can stay updated on theevents of others' lives without spending a lot of time siftingthrough extraneous information ormoreelaborateweblogs.Another perk is thefact that Twitter iscompletelyfreeandrequiresnospecialsoftware.Wechat（微信）orQQ,bothdevelopedbyTencent, has been a fast and effective messaging application. This kind of instant messagingapplication enables users to communicate with each other on the internet ormobilephone viashort written, spoken or even video messages delivered almost immediately after the content iscreated.Task 1Directions: Reading and ComprehensionBusiness English is a kind ofEnglish writtenfor specific business purposes.1.A.routineB.standardC.general2.as the final step of the business writing process, turns the drafts into a finishedproduct.3

3 editing and proofreading concerning the format or language. A check on the overall tone is also necessary based on a careful reader analysis. Business Writing Principles（商务写作的原则） involves the commonly mentioned “5Cs”. Clarity（清晰） means one sentence for one meaning only. It indicates a logical relationship between relevant sentences. No reversion or repetition is allowed to appear. Conciseness（简洁） means all the words/sentences and paragraphs in a letter must be clear-cut and straight forward. So it is with an e-mail or telex or fax. Correctness（准确） includes the correctness of forms of writing, of grammar, spelling and of punctuation, particularly of figures. Courtesy（礼貌） means being very polite and prompt in replying to the opposite party’s letter. Your letter should be very mild and tactful, and possibly the reply should usually be sent on the same day. Any delay should be explained in a written form. Completeness（完整） includes the completeness of facts and explanations. Does it give all the information necessary to accomplish the purpose for your letter or answer fully the questions asked or implied in the incoming letter. Contemporary Communication Tools（现代商业沟通工具） Modern technology has enabled the creation of a myriad of new communication tools, sites and software. There are many types of communication available. The choice depends on where you are, how much time you have and how much (if any) you prefer to pay. First, cell phones（手机）, which have continued to increase since their introduction in the late 1980s, enable their users to send and receive email, pictures and recorded videos. Bluetooth （蓝牙） technology has further increased the communicative value of cell phones, allowing talkers to carry on their conversations hands-free with the use of a small, one-sided headset. Skype（skype 网络电话） is a downloadable software that enables users to make free phone calls and send messages via the Internet. The service also offers video phone calling, allowing users to watch each other in real time while they speak. Use of Skype's free features requires a broadband Internet connection as does its paid features. Both businesses and private individuals have benefited from the convenience and immediacy of Skype's communication tools. Twitter（推特网站） is a popular social networking site created in 2008 which is unique in that users can write (or “tweet”) messages from either their computer or cell phone in short, concise updates, as often as they please. The concept of Twitter revolves around the idea that people can stay updated on the events of others' lives without spending a lot of time sifting through extraneous information or more elaborate weblogs. Another perk is the fact that Twitter is completely free and requires no special software. Wechat（微信） or QQ, both developed by Tencent, has been a fast and effective messaging application. This kind of instant messaging application enables users to communicate with each other on the internet or mobile phone via short written, spoken or even video messages delivered almost immediately after the content is created. Task 1 Directions: Reading and Comprehension. 1. Business English is a kind of English written for specific business purposes. A. routine B. standard C. general 2. as the final step of the business writing process, turns the drafts into a finished product

IntroductionIn response to Ms Nagle, the manager's request, the report sets out to analyze the staff's jobsatisfaction accordingto the collected questionnaires.IntroductionMethodologyA questionnaire survey was conducted to learn about the job satisfaction in our company.228employees returned their questionnaires on time. In order to gain more factual figures, theemployees were required to fillit anonymouslyPresenting facts and ideasFindingsAccording to the statistics.72%of the emplovees are content with their work.Whereas. it wasfound that the female staff (75%) are more satisfied with their present job than the malestaff(63%). In addition, the data showed that payment isn't relevant to happiness. 87% of youngerpeople, aged 20-30, with lower payment expressed their approval. Meanwhile, 52% of the staff,aged30-40,and 61%,aged40-50,weremorepessimistic.Mostofthemmentioned thereasonsfortheir dissatisfaction,little chance to getpromotion and a poor welfare system.In addition,anumber of people suggested having a longer paid holiday to havemore opportunity to be withtheirfamilies and arranging more training courses to update their professional skillsConcluding the resultsConclusionBased on the findings, it was concluded that most people in our company look at their present joboptimisticallybutthereisstill spaceforourcompanytomakesomeprogress.Proposing suggestions for action to be takenRecommendationIt wouldbeadvisableto readjustthepromotion policyandwelfare systemto stimulate staff tobemoreenthusiasticabouttheirworkTask3Directions: Read the sample and summarize the writing process.Step 1:Step 2:Step 3:Step 4:Notes注释Inresponseto对..回应set out着手，出发questionnairen.调查表，问卷anonymouslyadj.匿名的becontentwith...对...满意whereasconj.鉴于，然而，反之paymentn.支付，报酬relevantadj.有关的，相关的pessimisticadj.悲观的，悲观主义的promotionn.晋升paid holiday带薪休假updatev.更新，使现代化professionaladj.专业的，专业性的optimisticallyadv.乐观地readjustv.再调整stimulatev.激励，鼓舞5

5 Introduction In response to Ms Nagle, the manager’s request, the report sets out to analyze the staff's job satisfaction according to the collected questionnaires. Methodology A questionnaire survey was conducted to learn about the job satisfaction in our company. 228 employees returned their questionnaires on time. In order to gain more factual figures, the employees were required to fill it anonymously. Findings According to the statistics, 72% of the employees are content with their work. Whereas, it was found that the female staff (75%) are more satisfied with their present job than the male staff(63%). In addition, the data showed that payment isn't relevant to happiness. 87% of younger people, aged 20-30, with lower payment expressed their approval. Meanwhile, 52% of the staff, aged 30-40, and 61%, aged 40-50, were more pessimistic. Most of them mentioned the reasons for their dissatisfaction; little chance to get promotion and a poor welfare system. In addition, a number of people suggested having a longer paid holiday to have more opportunity to be with their families and arranging more training courses to update their professional skills. Conclusion Based on the findings, it was concluded that most people in our company look at their present job optimistically but there is still space for our company to make some progress. Recommendation It would be advisable to readjust the promotion policy and welfare system to stimulate staff to be more enthusiastic about their work. Task 3 Directions: Read the sample and summarize the writing process. Step 1: Step 2: Step 3: Step 4: Notes 注释 In response to 对.回应 set out 着手，出发 questionnaire n.调查表，问卷 anonymously adj.匿名的 be content with.对.满意 whereas conj.鉴于，然而，反之 payment n.支付，报酬 relevant adj.有关的，相关的 pessimistic adj.悲观的，悲观主义的 promotion n.晋升 paid holiday 带薪休假 update v.更新，使现代化 professional adj.专业的，专业性的 optimistically adv.乐观地 readjust v.再调整 stimulate v.激励，鼓舞 Introduction Presenting facts and ideas Concluding the results Proposing suggestions for action to be taken

8 6. Exercises and homework: VI. Practice Task 4 Directions: Translate the following English sentences to Chinese and vice versa. 1. I was really delighted to hear that you got that job in ABC company. （很高兴得知） 2. Please accept our warmest congratulations on the opening of your branch office. (我们最热烈的祝贺) 3. I am sure that the future will hold much more for you , and this is just the beginning. (大有作为) 4. Customers will be provided with the best service owing to our long experience in the catering business. （凭借） 5. We hope you are satisfied with our goods, and look forward to receiving your further orders. （对.满意） 6. 我们期待与你们的合作愉快而成功。(a happy and successful business relationship) 7. 得知贵公司获得 2012 年市场销售第一，真让人兴奋。（the first prize in sales） 8. 非常感谢你们对此事的及时处理。(immediate settlement) 9. 我们能为你们提供最优惠价格。(the most favorable price) 10. 我们一定保证及时发货。(prompt delivery) Task 5 Directions: Read the following sales letter and fill in the blanks with the right expressions according to the Chinese. Dear Sir or Madam, I am writing to 1 （咨询） whether your company could offer a course on Business Promotion for our managers. I saw your 2 （广告） in the South Morning Daily on Saturday, October 7, 2016, and the Business Promotion Training Course (Ref.: QC 101) mentioned in the advertisement might be suitable for us. 3 （我想知道） if it is 4 （可能的）for you to offer a 3-month training course starting before or, at the latest, on Monday, November 5, 2016, for a group of 20. Could you send us some 5 （资料） about the teaching staff and the Use graphics, visual aids, and forms whenever possible, because they simplify the message. Develop your cultural sensitivity and bear it in mind that business writing not only involves grammatical and structural correctness, but also is related with the cultural appropriateness in receiver’s business environment