一、 什么是市场学 二、什么是市场营销 三、 市场学的由来 四、市场学的发展

预备知识 第一章 金融市场概述 第二章 货币市场 第三章 资本市场 第四章 其它金融市场 第一章 金融机构 第一章 效率市场理论与行为金融学 第二章 利率机制 第三章 汇率机制 第四章 风险机制 第五章 证券价格的决定 第一章 金融监管

The packaging sector is an important global industry, representing about 2% of the Gross National Product (GNP) of the developed countries. The value of the packaging industry is about 345 million euros worldwide, of which Europe represents a third. Fifty per cent of this market is packaging for food. Forecasts suggest that the sector will continue to grow in size and importance Many cooking and preservation processes still largely depend on effective packaging, for example canning, aseptic, sous vide and baking processes. Processes such as drying and freezing would be lost without protective packaging after processing to control product exposure to the effects of oxygen light, water vapour, bacterial and other contaminants. However, modern food packaging no longer has just a passive role in protecting and marketing the product. It increasingly has an active role in processing, preservation

Managing innovation is a necessary skill for senior management of all food companies producing new raw materials, new ingredients or new consumer products. Company growth and even survival depends on the introduction of successful new products into old and new markets. The dividing line between product success and failure depends on many factors, but the most important are new product qualities, skills and resources of the company, market and marketing proficiency, and an organised product development process

The PD Process coordinates the specific research activities such as product design, process development, engineering plant design, marketing strategy and desig with the aim of producing an integrated approach to the development of new products. The overall aim is to create a product that an individual consumer or a food manufacturing company or food service organisation will buy. The two parts of product development-the knowledge of the consumer's needs/wants and the knowledge of modern scientific discoveries and technological

一、调查问卷的功能 二、调查问卷的设计流程 三、调查问卷的内容 四、调查问卷的组织 五、调查问卷的预测试

市场调查的概念 市场调查的发展 市场调查的内容 市场调查的分类 市场调查的资料收集 市场调查的功能 市场调查的意义 市场调查的程序与步骤 市场调查的资料整理 关于市场调查报告的再认识

一、市场调查数据分析的基本方法 二、假设检验法 三、方差分析法 四、聚类分析法 五、判别分析法

一、经验估计法 二、专家意见(评估)法 三、联测法 四、转导法 五、基数叠加法 六、景气预测法

什么是回归预测 回归预测的常用方法 一元线性回归 一元非线性回归 二元线性回归 二元非线性回归 多元线性回归 多元非线性回归