Situation analysis Process of finding a strategic fit between external opportunities and internal strengths while working around external threats and internal weaknesses Should we invest more in our strengths or in our weaknesses? Dr. Jerry L. huxel
To provide a deeper understanding of strategic analyses-know the situation. To discuss in more detail the strategic options that firm can consider-make a decision. To explore rational and creative approaches to strategy implementation-the tough part of strategy. To discuss how to evaluate and control the strategy selected