沃尔玛竞争优势集合中的任何一个优势都可能衰退消亡，但优势集合不会轻易崩溃。展 望未来，能够使企业以最快的速度和最低的价格销售最大数量的货物的知识和能力仍然将是 零售业竞争中立于不败之地的法宝，不管是某国市场，还是全球市场

9.1零售业的变化与在线商店 9.2在线商场的市场分析 9.3在线商场的模型 9.4在线商店的建立

Sports Marketi A Strategic perspective Matthew D. shank Professor of Marketing and Chair Department of management and Marketing northern Kentucky university

Planning Procedures and opportunity Analysis Overall Direction and goals Top-Down Plans Bottom-Up Plans Enactment Sales Opportunity Grid

To Show Examine The concept of Retail Image To Describe How A Retail Store Image Is Related To Describe Ways of Encouraging Customers To Spend More Time Shopping To Consider Impact of Community Relations

To Describe Major Aspects of Financial Merchandise Planning and Management To Explain the cost and retail methods of Accounting To Examine alternative methods of Inventory Control To Integrate Dollar and Unit Merchandising Control Concepts

Advantages of Merchandising Oriented Philosophy Smooth chain of command Expertise Responsibility and Authority Clear Buyer Involved with Display Reduced costs Buyer Closer to Consumers

Profit Planning Profit Loss (Income Statement) Net Sales Cost of Goods Sold (COGS) Gross Profit (Margin) Operating Expenses Net Profit Before Taxes

Types of Locations Isolated Store Unplanned Business District Planned Shopping Center

Nonsystematic Research Intuition Status Quo Copying a Competitor Talk to Only a Few Assume Past will Continue into Future Why Are These a Problem?