零售贸易专题主讲内容 一、零售、零售商与零售业的概念 二、零售业种与零售业态 三、零售组织发展理论 四、西方零售业的变革 五、中国零售业的发展

沃尔玛中国遭遇物流之痛 、背景介绍 “来自沃尔玛的威胁将首先体现在供应链上,当这个位列世界500强之首的零售大鳄 在1996年悄然登陆中国的时候,业内人士这样看待它对本土零售业的冲击。然而,6年过 去了,这个零售业的老大在中国并未显示出咄咄逼人的态势。究竟是什么阻挠了沃尔玛前 进的步伐

案例18沃尔玛长盛不衰秘密何在? 沃尔玛竞争优势集合中的任何一个优势都可能衰退消亡,但优势集合不会轻易崩溃。 展望未来,能够使企业以最快的速度和最低的价格销售最大数量的货物的知识和能力仍然 将是零售业竞争中立于不败之地的法宝,不管是某国市场,还是全球市场

Customers Believe Good Value for Money Customer Like Doing Business with Retailer Channel Members Like Doing Business with Retailer

To Show Retail classifications To Study Retail Ownership Type To EXplore Influences in the Channel of Distribution

Sold Through Nonpersonal Medium TWo Categories Genera Specialty

Nonsystematic Research Intuition Status Quo Copying a Competitor Talk to Only a Few Assume Past will Continue into Future Why Are These a Problem?

Types of Locations Isolated Store Unplanned Business District Planned Shopping Center

Profit Planning Profit Loss (Income Statement) Net Sales Cost of Goods Sold (COGS) Gross Profit (Margin) Operating Expenses Net Profit Before Taxes

Advantages of Merchandising Oriented Philosophy Smooth chain of command Expertise Responsibility and Authority Clear Buyer Involved with Display Reduced costs Buyer Closer to Consumers