零售贸易专题主讲内容 一、零售、零售商与零售业的概念 二、零售业种与零售业态 三、零售组织发展理论 四、西方零售业的变革 五、中国零售业的发展

沃尔玛中国遭遇物流之痛 、背景介绍 “来自沃尔玛的威胁将首先体现在供应链上,当这个位列世界500强之首的零售大鳄 在1996年悄然登陆中国的时候,业内人士这样看待它对本土零售业的冲击。然而,6年过 去了,这个零售业的老大在中国并未显示出咄咄逼人的态势。究竟是什么阻挠了沃尔玛前 进的步伐

案例17沃尔玛物流模式成功奥秘初探 成功的奥秘:物流现代化 1.沃尔玛是全球第一个发射物流通信卫星的企业物流通信卫星使得沃尔玛产生了跳跃 性的发展,很快就超过了美国零售业的龙头凯玛特和西尔斯。沃尔玛从乡村起家,而 凯玛特和西尔斯。在战略上以大中小城市为主。沃尔玛通过便捷的信息技术急起直追,终 于获得了成功

Objectives Define Retailing Various Perspectives Impact Special Characteristics Concept of Strategic Planning Relate Marketing Concept to Retailing Total Retail Experience Customer Service Relationship Retailing

objective Show Value of Strategic Planning EXplain Steps in Strategic Planning Examine Controllable and Uncontrollable elements of retail Strategy Present Strategic Planning as a series of Integrated Steps

Describe Wheel of Retailing Scrambled Merchandising Retail Life Cycle Discuss Retail Strategy Evolution EXamine Store-Based Retail Strategies Food-Oriented General Merchandise

To Examine the Importance of Identifying Understanding, and Appealing to Customers To Enumerate& Describe Segmentation Factors and their Application To Examine Consumer Attitudes and the Decision Making Process To EXamine Target Market Planning To Note Environmental Factors that Affect Consumers

Good Location can overcome Mediocre Strategy Mⅸ Poor location difficult to overcome Requires EXtensive Decision Making Least Flexible Element of Strategy Mix

To Examine Procedures Involved in Retail Organization Set Up To Examine Retail Organizational Arrangements To Consider Retailing's Special Human Resource Environment To Describe Principles and Practices of Retailing's Human Resource Management Process

Operating A Retail Business perations Blueprint Store format Size Space Allocation Personnel utilization Store Maintenance Energy Management Renovations ntory Management