第一节 学习动机 第二节 学习的注意和感知状态 第三节 学习中的疲劳和焦虑 第四节 学生的自我意识与社会心理因素 第五节 学习者的个别差异

本文分析了当前社会心态研究特点和社会心态对转型社会研究的现状和存在的问题,梳理了社会心态研究可以借鉴的历史学、社会学和心理学遗产;在此基础上,提出了转型社会的社会心态研究范式,分析了社会心态的分析水平和学科边界扩展问题,提出了社会心态的结构和测量方法

第一节界定广告诉求对象的标准 从事广告策划,不管产品是什么品牌是什么也不管策划案是大还是小,策划者的第 一步工作就是要明确广告的对象是谁,是什么人,是什么样消费群体。只有明确了广告对 象之后,其他问题的考虑才会有意义。换言之,界定广告活动的诉求对象是广告活动策划 的首要环节

广告要讲究策略,这是不言而喻的。广告策略可以针对竞争对手制定,也可以针对广 告对象——消费者制定。在制定针对广告对象的策略时,广告策划者必须对消费者有比较 深入的了解

Defining Declarative Knowledge: (labels, names, facts, lists). Declarative knowledge is often associated with rote memory. It is the substance with which we think. It is often associated with the knowledge and comprehension level of Bloom's taxonomy. Examples of Declarative Knowledge: Often within your instructional design there are terms that your learners need to know and understand in order to more effectively communicate or proceed through

个体社会化的结果之一是形成自我意识。自我意识是人类特有的高级心理活动 形式。它是社会的产物,反过来又作用于社会,指导个体适应社会生活,并对周 围社会生活环境产生积极的影响和作用:因此,自我意识成为社会心理学关心的 主题之一。本章将着重讨论自我意识的涵义、自我意识的发生和发展,自我过程 3方面的问题

Thorndike called the association between sense impressions and impulses to action a bond or a connection. This marked the first formal attempt to link sensory events to behavior. Earlier brands of associationism attempted to show how ideas became linked together; thus Thorndike's approach is quite different and can be regarded as the first modern theme, of learning. His emphasis

Constructivism are based on the idea that, unlike a computer disk or an empty container, students do not wait passively to be filled up with knowledge. Rather, students actively build, or construct, their own knowledge.Teachers cannot entirely control their students’ learning, expert teachers can do much to facilitate students’ own active learning processes. (Cobb,2000)

1 Introduction 1 2 Interacting With MATLAB 22 3 Matrices 38 4 Calculations 62 5 Contingencies 99 6 Input-Output 128 7 Data Types 156 8 Modules and Functions 182 9 Plots 208 10 Lines, Shapes, and Images 248 11 Animation and Sound 287 12 Enhanced User Interaction 304 13 Psychtoolbox 323 14 Debugging 355 15 Going On 370

1 Basic Operations 2 Data Handling 3 Plotting Data 4 Start Programming 5 A Better Sound 6 Create and Proccess Images 7 Data Analysis 8 The Charm of Graphical User Interface 9 Psychtoolbox: Video 10 Psychtoolbox: Sound, Keyboard and Mouse