“Relationship”-resources develop slowly The properties preventing imitation hamper transferability

损益表和资产负债表对于辨识资源 可能会有所帮助。 即使 一有一些未知的优势无法从会计报 表上看出 一琐碎的细项太多

西北农林科技大学：《果品蔬菜贮藏运销学》课程教学资源（PPT课件）第10章 果品蔬菜的营销策略

《房地产开发与投资分析》课程教学资源（案例）47 2007南通七星国际城营销策略

Income statements and balance sheets may help identify resources. Even unknown advantages lots of little things

In markets where quality is hard to observe, reputations last a long time If quality is important, competitive advantages tend to be long-lived

在产品品质难以辨别的市场中,企业声誉的影响力 可持续非常久。 如果产品品质很重要的话,竞争优势也会持续非常 久

In markets where quality is hard to observe, reputations last a long time If quality is important, competitive advantages tend to be long-lived

Many markets are such that a firm needs several resources to success Resources can be brought together in several ways

In general, you can not expect to capture any value if you do not create any. Getting paid to play?\ is an exception, but is unlikely to yield very high profits